Richard Busby Joins the Balanced Ambition Podcast to discuss his many years in the Sponsorship Industry. A journey that has led him to be seen today as one of the leading innovators and pathfinders in the Global Sponsorship industry. Earlier this week, Richard Busby...
Setting out to increase the revenue and profit margin from sponsorship activities with the ICC, BDS is currently building a strategy which enables the organisation to better identify opportunities with new and existing clients. Born out of extensive research, the...
Appointed by the pioneering aerospace company Orbex to develop a sponsorship strategy and road map for securing new partners, BDS Sponsorship identified a series of significant opportunities that will enable the organisation to generate additional revenue. In addition...
With vast experience in identifying sponsorship opportunities for event organisers, BDS was excited to work alongside the organisers for the Bournemouth Christmas Lights Event to create a strategy that enables them to attract valuable sponsors. Assembling a...
BDS Sponsorship is proud to be working alongside the Deaf International Cricket Council (DICC) to secure the most suitable commercial partners for their upcoming DICC T20 World Cup 2024. In addition to establishing a robust sponsorship strategy for this competition,...
BDS is proud to reveal that we recently advised a major international airline about which Premier League football team they should sponsor. Carrying out an in-depth comparative analysis of two international sports sponsorship opportunities, our team was able to...
BDS Sponsorship has been employed by the Bekezela Community Foundation in South Africa which has recently completed the signing of a partnership deal with the Clipper Round the World Yacht Race. BCF are a team partner and host port partner for the 2023/2024 and...
BDS have, since the very early days, worked for a very wide range of clients, including those in Sport, Arts, Public Sector, Charity, Medical, Sustainability, Leisure Attractions, Education, Transport etc. This unique diversity of clients continues. Recently,in...
BDS is working with the man behind the biggest mass-participation sporting event in history, Sport Aid and Run the World, Chris Long MBE, who is back with a new mission – for climate action. Chris’s not-for-profit project “GET2COP “ embraces the emotive...
Last year, we were proud to reveal how BDS Sponsorship helped assemble a sponsorship offering in support of a competition hosted by Climate Hack. A highly timely initiative, the Climate Hack AI competition challenged students from 25 of the world’s best universities...
This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place in the...
This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place in the...
This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place...
Helping to inspire fresh and experienced professionals, Working Eye is an organisation motivated by the incredible ambition to “bring profound social change”. Focusing on employees rather than employers, Working Eye starts where the problem begins by enabling people...
Providing sponsors with the opportunity to connect with a high-net-worth audience, BDS was responsible for performing as the chosen sponsorship agency for the Southampton Boat Show. Offering exceptional dwell time as well as a series of unique assets for increasing...
Proud to be involved in a highly worthwhile initiative, BDS was delighted to create the sponsorship strategy for Screening for Schools (SfS). Helping to remove a significant barrier to learning, SfS provides an online screening system that can be used without any...
Fusing the unlikely yet powerful genres of street dance and classical ballet, Beats on Pointe brings art to the public by performing on the streets. With choreography spanning everything from contemporary breaking to hip-hop and jazz, performances are interspersed...
Describing themselves as “the one-stop online resource and guide for anyone with concerns about, or caring for an ageing parent or relative”, Age Space provides a comprehensive range of online information and guides surrounding the various aspects of elderly care....
Appointed by the Caravan and Motorhome Club (CaMC) to create a sponsorship strategy that reviews and makes recommendations on a range of commercial assets, BDS is proud to have delivered a plan that serves as a roadmap to generating significant income through...
Founded on the timely and convincing belief in “the power of creativity to bring people together, unlock potential, and spark positive change in the world”, the 2023 Digital Arts Festival is a nationwide initiative set to bring together some of the most exciting...
Rabbie Burns is Scotland’s most famous “export”. Yet surprisingly he has yet to be co-opted to promote both Scottish identity and Scottish exports around the world. “Burns Big Night Out “ intends to alter this perspective and to achieve – for both themselves and...
Aptly named, the Bitesize Festival is set to provide visitors with a range of short and fresh productions across three weeks this summer. Kicking off in July, the festival will serve as an appetiser for the Edinburgh Fringe in August, with twelve productions scheduled...
Working closely with Go Ape, an outdoor adventure company that runs treetop rope courses around the United Kingdom, BDS developed a sponsorship programme to effectively assess and secure corporate partnerships. Composed of a sponsorship plan that allows the...
BDS are proud to have created a series of engaging sponsorship sales materials for Zip World, an outdoor adventure activity provider that operates across the UK. Enabling them to better promote their partnership opportunities, BDS assembled a compelling sales deck...
The University College London’s Artificial Intelligence Society has invited students from 25 of the world’s best Universities to take part in a competition focused on using AI to make a tangible and measurable reduction in industrial carbon emissions. Open Climate...
The global green consumer trend is a rapidly growing area of focus for businesses, and governments are doing/must do everything they can in order to encourage consumers to adopt green lifestyles. In an article published by global law firm Taylor Wessing Timothy Pinto...
At BDS we specialise in innovative purpose-driven partnerships and regularly work on world-leading initiatives such as the International Children’s Peace Prize with Global NGO KidsRights and with organisations such as Diabetes UK and Dry January in the UK. BDS are...
When tech startups are looking for investment, they often turn to BDS because of our ability and track record in supporting these types of companies. We have a long track record of helping early-stage businesses, especially startups. We also help startups who are...
We are pleased to announce that Alcohol Change UK have renewed their sponsorship consultancy agreement with BDS Sponsorship Ltd. This extension will see BDS continue to provide sponsorship and advisory services for Alcohol Change UK. This partnership will help Alcohol...
Editorial note: The following historical case study reveals the results of sports sponsorship when compared with advertising. Originally part of a management report published by the FT and authored by Richard Busby, the CEO of BDS Sponsorship, this case study does not...
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