Sponsorships are a cornerstone of marketing, but one common pitfall is the lack of proper measurement to ensure the sponsorship yields the optimum return on investment. Here’s how you can ensure your sponsorship can reach new heights: 1. Set Clear Objectives An...
Far too many prospective sponsors fail before they contact anyone. The optimum way to obtain a sponsor is to get your sponsor proposition and sponsorship deck right before you approach anyone. This is not easy; preparatory work can often take a number of weeks. The...
Crowd Sports, part of Crowd Network, partners with world-class athletes to create world-class podcasts, such as For the Love of Rugby (with Ben Youngs and Dan Cole), FC Bullard, Geraint Thomas Cycling Club and, in Comedy, Joe Marler’s Things People Do. Collaborating...
BDS has worked very closely with the Farnborough International Airshow on building a comprehensive sponsorship strategy based around the FIA’s coveted position in the aerospace industry and ensuring optimal prospect revenue, retention and future expansion. The...
Along with the British Photography Awards, BDS has developed a powerful sponsorship strategy in the form of a year-round event. In partnership with Samsung, the Mobile Photography Awards invites phone users to submit their photographs for the chance to win Samsung...
BDS has delivered a comprehensive sponsorship strategy for industry-leading experts S&P. Tasked with ensuring that the organisation becomes synonymous with energy transition, this ambitious sponsorship strategy is designed to raise awareness of S&P’s...
Working with the national governing body of squash, BDS is proud to have developed a sponsorship strategy for England Squash. Specially designed to raise the profile of the organisation and improve the visibility of the partnership opportunities available to potential...
BDS Sponsorship has been appointed as the Global Sponsorship Advisor to Informa, the world’s largest exhibition company. In this capacity, BDS is developing a best practice approach to sponsorship, to be adopted across the Group, with the objective of very...
Richard Busby Joins the Balanced Ambition Podcast to discuss his many years in the Sponsorship Industry. A journey that has led him to be seen today as one of the leading innovators and pathfinders in the Global Sponsorship industry. Earlier this week, Richard Busby...
Setting out to increase the revenue and profit margin from sponsorship activities with the ICC, BDS is currently building a strategy which enables the organisation to better identify opportunities with new and existing clients. Born out of extensive research, the...
Appointed by the pioneering aerospace company Orbex to develop a sponsorship strategy and road map for securing new partners, BDS Sponsorship identified a series of significant opportunities that will enable the organisation to generate additional revenue. In addition...
With vast experience in identifying sponsorship opportunities for event organisers, BDS was excited to work alongside the organisers for the Bournemouth Christmas Lights Event to create a strategy that enables them to attract valuable sponsors. Assembling a...
BDS Sponsorship is proud to be working alongside the Deaf International Cricket Council (DICC) to secure the most suitable commercial partners for their upcoming DICC T20 World Cup 2024. In addition to establishing a robust sponsorship strategy for this competition,...
BDS is proud to reveal that we recently advised a major international airline about which Premier League football team they should sponsor. Carrying out an in-depth comparative analysis of two international sports sponsorship opportunities, our team was able to...
BDS Sponsorship has been employed by the Bekezela Community Foundation in South Africa which has recently completed the signing of a partnership deal with the Clipper Round the World Yacht Race. BCF are a team partner and host port partner for the 2023/2024 and...
BDS have, since the very early days, worked for a very wide range of clients, including those in Sport, Arts, Public Sector, Charity, Medical, Sustainability, Leisure Attractions, Education, Transport etc. This unique diversity of clients continues. Recently,in...
BDS is working with the man behind the biggest mass-participation sporting event in history, Sport Aid and Run the World, Chris Long MBE, who is back with a new mission – for climate action. Chris’s not-for-profit project “GET2COP “ embraces the emotive...
Last year, we were proud to reveal how BDS Sponsorship helped assemble a sponsorship offering in support of a competition hosted by Climate Hack. A highly timely initiative, the Climate Hack AI competition challenged students from 25 of the world’s best universities...
This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place in the...
This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place in the...
This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place...
Helping to inspire fresh and experienced professionals, Working Eye is an organisation motivated by the incredible ambition to “bring profound social change”. Focusing on employees rather than employers, Working Eye starts where the problem begins by enabling people...
Providing sponsors with the opportunity to connect with a high-net-worth audience, BDS was responsible for performing as the chosen sponsorship agency for the Southampton Boat Show. Offering exceptional dwell time as well as a series of unique assets for increasing...
Proud to be involved in a highly worthwhile initiative, BDS was delighted to create the sponsorship strategy for Screening for Schools (SfS). Helping to remove a significant barrier to learning, SfS provides an online screening system that can be used without any...
Fusing the unlikely yet powerful genres of street dance and classical ballet, Beats on Pointe brings art to the public by performing on the streets. With choreography spanning everything from contemporary breaking to hip-hop and jazz, performances are interspersed...
Describing themselves as “the one-stop online resource and guide for anyone with concerns about, or caring for an ageing parent or relative”, Age Space provides a comprehensive range of online information and guides surrounding the various aspects of elderly care....
Appointed by the Caravan and Motorhome Club (CaMC) to create a sponsorship strategy that reviews and makes recommendations on a range of commercial assets, BDS is proud to have delivered a plan that serves as a roadmap to generating significant income through...
Founded on the timely and convincing belief in “the power of creativity to bring people together, unlock potential, and spark positive change in the world”, the 2023 Digital Arts Festival is a nationwide initiative set to bring together some of the most exciting...
Rabbie Burns is Scotland’s most famous “export”. Yet surprisingly he has yet to be co-opted to promote both Scottish identity and Scottish exports around the world. “Burns Big Night Out “ intends to alter this perspective and to achieve – for both themselves and...
Aptly named, the Bitesize Festival is set to provide visitors with a range of short and fresh productions across three weeks this summer. Kicking off in July, the festival will serve as an appetiser for the Edinburgh Fringe in August, with twelve productions scheduled...
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