Our background in Sponsorship & Commercialisation
We are one of Europe’s leading rights-holder sponsorship consultancies. Our senior consultants have over forty-five years of experience in the sponsorship industry.
BDS Sponsorship have extensive national and international experience in venue, sport, public sector, environment, charity, culture and leisure, environmental, transport, educational, event, heritage and community sponsorships. We are experienced in helping organisations meeting sustainability goals as set out by the United Nations in SDG17.
From the public sector to the arts and space travel. The 2020s are set to be another decade full of innovation, exploration and creativity.
Today, partnership programmes in areas relating to the United Nations Sustainable Development Goals, such as Energy Transition, Health and Future Mobility, are currently the fastest growing area of sponsorship. BDS undertook their first programme sponsorships in areas such as environment and health in the 1980s.
Our work in venues grew very substantially and we undertook our first Transport sponsorship programmes . We also undertook an increasing number of programmes whose prime objectives were Human Resource rather than marketing focussed
Sport continued to be a major part of our work. Public Sector and Cultural sponsorship continued to grow and we moved into new sectors of sponsorship including venues, leisure attractions and charities. We also obtained a significant number of both Global and Pan-European as well as community sponsorship programmes.
In the 1980’s it was predominantly sport. We obtained our first cultural and Government work at the very end of this decade.