When tech startups are looking for investment, they often turn to BDS because of our ability and track record in supporting these types of companies. We have a long track record of helping early-stage businesses, especially startups. We also help startups who are either seeking additional investment to launch or require further investment to grow.

Often sponsorship isn’t the correct or most helpful strategy at a given stage of growth. But there are other funding options and opportunities available. We know about and understand startups and their needs at any stage of business development. We can help develop a strategy that is right for your business.

If you’re looking to grow your tech startup by seeking sponsorship or need further investment at any stage of your growth, we can help assess your strengths, preparing you to get the right funding option, giving you the best chance of success.

Startups make decisions based on data, and investors are no different. We pride ourselves in helping startups accurately value their brand, data and potential. Having accurate data available makes a hugely positive difference to startups in their conversations with potential investors.

Here at BDS, we use our considerable commercial, and digital experience, to offer consultancy and support to startups looking for funding. We help startups by revealing the value of their data across multiple revenue streams. We also help accelerate their search for investment by mapping out opportunities, advising on business models and building business cases.

Financing is a key component in the growth of any tech startup, so if you have a tech product or service that needs funding to take off, or even more money to get it off the ground BDS can help.


Helping SuperSix Racing prove value to investors

BDS Sponsorship has recently been reemployed by SuperSix Racing to undertake an investor-focused data valuation in preparation for pursuing additional investment. SuperSix is developing a 21st-century version of horse racing combining both Real and Virtual Horse Racing (using the Unreal Engine).

The SuperSix startup is at a key stage and BDS was commissioned to undertake a full commercial evaluation of the company both as it stands and taking into consideration its potential. During this process, we looked into all relevant areas of value including the existing investor relationships, media partnerships, sponsorship arrangements, product development milestones and growth strategies.

The focus was also placed on establishing the scope and value of the opportunity outside of SuperSix’s own target markets to include an evaluation of data and technology licensing opportunities, sports gaming cross-promotion and other revenue-generating strategies such as advertising revenue, brand franchise and hosting third-party digital events as well as valuing the data SuperSix would collect.

BDS were then able to give SuperSix Racing a five-year revenue financial forecast and an exit value. We are delighted to have been able to assist SuperSix Racing over the last few months and will continue to offer support as they enter their next phase of development. We will be working with the company over the next few months to develop a roadmap for growth that has been informed by our findings.

And as a result of the consultation, reports, data and support we provided SuperSix, their investment advisors are now in very detailed conversations with potential investors.

As a team, we have extensive knowledge and expertise of sports rights, content development and management, sponsorship marketing and brand licensing across both the commercial and amateur sporting markets. But our expertise and experience go far beyond sports sponsorship. We also regularly work with the arts, charities, public sector organisations, venues, transport initiatives and environmental and sustainability projects.


Struggling to obtain investment for your startup?

We have worked with over 2,000 clients over the last 45 years, many of whom we have seen enjoy phenomenal growth.

So, if you’re a startup looking for financial backing and are considering approaching investors for support, it’s important that you first undertake an investor focussed data valuation. This will help to give you a realistic idea of the potential value of your business and ensure that when you do speak to investors or sponsors, both sides are aware of what is on offer. Get in touch with us today so we can discuss how we can work together.



Last Updated on September 29, 2023