Transport sponsorship

We have a very wide range of transport-related sponsorship experience ranging from airports to rail and from maritime to Cycle schemes. Our clients have a strong environmental focus.

We have a highly successful track record in amplifying media value and thereby maximising ROI and sponsorship revenue.

For example, we undertook a major consultancy exercise for the Canal and River Trust, advising them on both commercialisation and sponsorship opportunities across their 2000 miles of canals and waterways in the UK.

Increasing sponsorship value for transport venues

By gaining sponsorship branding on items such as road signage and transport maps BDS has very significantly increased sponsorship value, as can be seen in the examples below:

London City Airport

London City Airport joined forces with Bloomberg to create The Bloomberg Hub. The three-year sponsorship combined Bloomberg’s leading technology, rich content and signature design to create an interactive space designed to make the business traveller’s journey more productive, more efficient and more enjoyable.

It is the largest sponsorship ever undertaken by Bloomberg and is also the first-ever interactive airport sponsorship.

This amplified the sponsorship value by 420%.

Emirates Air-Line (the TFL Cable Car)

Amplified the sponsorship value by 280%



  • British Airports Authority / Heathrow Airport
  • British Airways / JFK Airport
  • Canal and River Trust (was British Waterways) 
  • City Cruises
  • CityBike Liverpool 
  • Emirates Air-Line (TFL Cable Car)
  • GNER
  • London City Airport
  • Luton DART
  • Mersey Ferries
  • Transport for West Midland Cycle Scheme