BDS Sponsorship Ltd

Event

BDS Sponsorship Identifies Opportunities for Bournemouth Christmas Lights Event

With vast experience in identifying sponsorship opportunities for event organisers, BDS was excited to work alongside the organisers for the Bournemouth Christmas Lights Event to create a strategy that enables them to attract valuable sponsors. Assembling a comprehensive deck, our team put forward a series of suggestions that helped explain how it is vital for the council to create an offering that is distinct from other similar kinds of events.

Specifically, the proposal explores how attracting sponsorship for a Christmas light event will require objectives which clearly demonstrate how the event is providing value to the community as well as the sponsor themselves. Put simply, the proposal expresses how sponsoring the event is far more than a simple “badging” exercise and is a chance for sponsors to engage with the people of Bournemouth.

Illustrating how food and drink stalls can enable organisers to increase profits throughout the day, the proposal also details how forming partnerships for the event can help to generate additional revenue that goes beyond sponsorship agreements.

All supported with case studies and previous examples of our work, the proposal is an effective illustration of how BDS helps to deliver value for both businesses and sponsors.

If you’re looking to partner with external organisations for your event, be sure to get in contact with BDS today. We’ll be happy to help you identify the most suitable and valuable sponsorship opportunities available to you.

Photo by freestocks on Unsplash

BDS Sponsorship Supports Success of Climate Hack AI

Last year, we were proud to reveal how BDS Sponsorship helped assemble a sponsorship offering in support of a competition hosted by Climate Hack. A highly timely initiative, the Climate Hack AI competition challenged students from 25 of the world’s best universities to identify ways of using AI to tackle carbon emissions.

Sponsored by the Global Innovation Hub, Ennovate, and Newcross Healthcare, the launch of the competition saw the organisers attract an incredible amount of interest in coverage. More specifically, Climate Hack announced this week that they had received over 130,000 page views, £50,000 in prizes, 383 participants from 4 countries, and had established themselves in the global climate and AI community.

Tasked with forecasting the next two hours of cloud coverage of the UK given the previous hour in EUMETSAT images using machine learning, a vital component of the larger pipeline to predict solar photovoltaic power production. No easy feat, this challenge has enabled Open Climate Fix to accomplish 2.8 times better than existing models that are used by the National Grid ESO. Such an improvement ultimately stands to save up to 100 kilo tons of carbon per year in the UK alone, which is certainly no bad thing!

Following the final, the Climate Hack AI organisers revealed how they were impressed with the submissions they received, and remain confident that the insights generated by the event will be used by organisations to further optimise climate efforts.

To find out more about how BDS can empower you and your business with an event sponsorship strategy, or are interested to discover more about our corporate sponsorship opportunities, simply get in touch with our team today.

BDS Makes Sponsorship Smooth Sailing for the Southampton Boat Show

Providing sponsors with the opportunity to connect with a high-net-worth audience, BDS was responsible for performing as the chosen sponsorship agency for the Southampton Boat Show. Offering exceptional dwell time as well as a series of unique assets for increasing brand visibility, BDS has ensured that sponsors had a direct route for engaging with new customers.

Made up of a highly remarkable audience, the Southampton Boat Show brings together individuals with an average household income of over £120,000, making it one of the most efficient ways of engaging an affluent audience in the UK.

Sponsors can take advantage of the extended dwell time – visitors typically spend an entire day at the event. Ultimately, the opportunity to become an official partner of the Southampton Boat Show presents a wealth of PR and marketing benefits that extend well beyond the day of the event.

To find out more about the sponsorship opportunities BDS assisted with for the Southampton Boat Show, simply get in touch with a member of our team today. Alternatively, you can contact our team to find out how we can help to identify sponsorship opportunities for your business.

BDS Sponsorship provides diverse sponsorship opportunities for a genre-defying live act

Fusing the unlikely yet powerful genres of street dance and classical ballet, Beats on Pointe brings art to the public by performing on the streets. With choreography spanning everything from contemporary breaking to hip-hop and jazz, performances are interspersed with comedy sketches, percussive breaks, beat-boxing and singing. With a headline show at this year’s Edinburgh Fringe and a range of dates across the UK, Beats on Pointe has developed a strong following since its debut back in 2016. 

Providing a variety of sponsorship opportunities, BDS have created a presentation that outlines how Beats on Pointe offers sponsors the unique chance to get involved with brands in sectors as far apart as beauty and clothing. Every bit as exciting as the brands themselves, sponsors have the opportunity to have their name presented in street dancing performances and fashion shows. The presentation materials also reveal how Beats on Pointe has garnered the attention of international brands such as Heineken, Rolex, and Formula 1. 

 

Recently approached by FEVER, a global ticketing platform, Beats on Pointe is set to become a strategic partner that will host shows across the globe. In addition to this exciting partnership, the act is also poised to be part of a TV documentary and feature length film.

By getting involved with Beats on Pointe, sponsors will have the opportunity to:

  • Obtain visibility through social media coverage to a large following
  • Receive tickets to performances
  • Attend meet and greet sessions with the performers
  • Host bespoke public performances
  • Enlist the performers for fashion shows and promotions 

Ultimately, the sponsorship opportunities with Beats on Pointe are every bit as exciting as the performance itself. To find out more about the ways that BDS Sponsorship can transform your business with a powerful sponsorship strategy, simply get in touch today.

BDS Defines Partnership Opportunities for the Digital Arts Festival 2023

Founded on the timely and convincing belief in “the power of creativity to bring people together, unlock potential, and spark positive change in the world”, the 2023 Digital Arts Festival is a nationwide initiative set to bring together some of the most exciting creators working at the intersection of art, science and technology.

Defining a comprehensive sponsorship strategy for the event taking place at Riverside Studios in London, BDS focussed on ways that partners can enjoy considerable brand visibility, exclusive access, hospitality opportunities, and the chance to engage with a pool of forward-thinking creative talent. With a category-exclusive range that are all-year-round, the partnership strategy consists of various options that vary in scale, from primary through to prize sponsorships available.

In order to fulfil these ambitions, BDS designed a suite of partnership opportunities that provide the sponsor with:

  • Naming and brand visibility that is in direct association with the positive benefits of utilising technology for social and artistic purposes
  • The chance to partner in a series of PR and marketing campaigns that span from the online to the offline
  • Event hosting opportunities inside The Hub, a specially designed space for “an arts meets technology to drive innovation” programme
  • The opportunity to be a part of product launches and conferences

Altogether, this sponsorship strategy enables a variety of sponsors and partners to take advantage of emerging trends in technology, making their brand highly visible amongst a highly exciting audience and creating new value opportunities in the digital and arts space.  

To find out more about how BDS creates engaging sponsorship strategies for brands, events and more, be sure to get in touch today.

BDS Provides Big Sponsorship Strategy for the Big Burns Supper

Rabbie Burns is Scotland’s most famous “export”. Yet surprisingly he has yet to be co-opted to promote both Scottish identity and Scottish exports around the world. “Burns Big Night Out “ intends to alter this perspective and to achieve – for both themselves and sponsors – significant increased global market penetration not just in the USA, Canada and Australasia but also in less immediately obvious markets like India and Russia. 

The biggest community platform in the South of Scotland, the Big Burns Supper is an annual three-week winter fringe festival that features over 300 shows. A modern take on a traditional celebration, the event honours Robert Burns, the famous “bard on the banknote”. Widely regarded as Scotland’s national poet, Burns was born in the late 18th century and is perhaps best known for penning “Auld Lang Syne”. The undisputed theme to New Year’s celebrations across the world, Burns also owes his reputation to pioneering the Romantic literary tradition which stretched far from his birthplace in Alloway, Scotland.  

As a highly unique social cooperative made up of over 170 members, the Big Burns Supper brings together a huge network that is committed to powering change. With a firm emphasis on inclusivity, the Big Burns Supper attracts a large and diverse audience by hosting high profile artists and performers. Extending its reach beyond the South of Scotland, the festival also streams digitally to connect with a worldwide community.

Providing the opportunity for brands to get involved in such an exciting festival, BDS designed a sponsorship strategy that allows businesses to participate in meaningful ways to earn greater visibility. Fast becoming a truly global celebration, the sponsorship opportunity is undoubtedly unique in character and highly rewarding in terms of value. 

Why is Rabbie Burns so popular across the world?

The Big Burns Supper is now embraced across the world, with the livestreaming of performances enabling the festival to establish new audiences in places as far away as India. The below graph helpfully illustrates the distribution of this global audience:

Big Burns Supper Pie Chart: Our Global Market - Segments: UK 43%, India 16%, Europe 16%, Russia 10%, North Asia 6%, North America 5%, South America 2%, Other 2%

Representing the local, UK, European and global appeal of the festival, this graph does beg the question of why Rabbie Burns is seemingly more popular in India than other international territories. What about the bard resonates so strongly with people who live 5,000 miles from his home? The answer, it turns out, has to do with his relationship to Rabindranath Tagore, India’s own national bard. Inspired by, and alluding to Burns in many of his works, Tagore’s work represents a connection between the two countries that stretches back centuries. It’s no wonder, then, that India so keenly joins in with the annual Burns Supper celebrations. This cross-cultural appeal is visible back in Scotland, with events like the Tartan and Turbans show celebrating the confluence of traditions that have come to define Scotland. 

In short, the Big Burns Supper brings together a global community to celebrate Scotland’s past and present. 

A breakdown of the crowd:

67% of our audience are female. Our best performing channel is Facebook (47%). Strongest global markets are India (17%), Russia (10%), Europe (16%)

Going beyond the cultural distinctions, the above statistics illustrate the diverse demographic that makes up the Big Burns Supper, and the opportunities that sponsoring businesses are able to leverage when getting involved.

To find out more about the Big Burns Supper, or to discover how BDS can help to provide your organisation with a powerful sponsorship strategy, simply get in touch with a member of our team today.