UK Sponsorship Agency

BDS Sponsorship’s extensive range of sponsorship experience, dating back to the early days of the industry, means that we are now one of the leading sponsorship consultancies in the UK, acting for both rightsholders and sponsors. Staffed by passionate and dedicated industry experts the BDS Sponsorship team identifies and delivers creative, and appropriate, strategic sponsorship solutions for clients.

We are committed to delivering for clients and to building excellent relations with clients. We have worked with clients over long periods of time, and we are often re-employed by rightsholders and clients employ us as they move companies.

One of the largest commercialisation agencies in the UK

Our experience also encompasses commercialisation – we are one of the largest commercialisation agencies in the UK; both in terms of number of properties managed and experience.

Experts In Global Sponsorship Strategies

Bolstering BDS Sponsorship’s already extensive international experience we are delighted to partner with Rhino Marketing with offices in USA, Europe and India.




Shell and SDG 17 

A car competing in the Shell Eco-marathon.

In 2015, the UN adopted 17 sustainable development goals (SDGs), which seek to address the world’s biggest challenges, including ending poverty, improving health and education, making cities sustainable and tackling climate change.

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University College London Hospital (UCLH)

A scientist holding a test tube containing blue liquid.

BDS have been employed by University College London Hospital (UCLH) to develop a sponsorship strategy, initially scoping opportunities for new hospitals which are currently in development: Phase 5 which will combine the Eastman Dental and Royal National ENT Hospitals, and Phase 4, a new Cancer and Surgery Centre.

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DART – Luton Airport Rapid Transport System

A digital rendering of the London to Luton Airport train.

London Luton Airport Ltd appointed BDS to develop a Sponsorship Strategy and Business Plan for the Direct Air Rail Transit (DART), which is due to open in 2021.

The DART is a £225m investment, which will provide passengers with a more environmentally friendly and efficient transport link between the Airport and Luton Airport Parkway Station and replace the existing bus system.

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Emirates Cable Car and TFL

A view of the Emirates cable guy descending into the clouds.

BDS wrote the Strategy and Business plan for Transport for London’s Cable Car which resulted in a £36 million sponsorship by Emirates Airlines.

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Years Experience


Our Clients

clients we have worked with include