Working with the national governing body of squash, BDS is proud to have developed a sponsorship strategy for England Squash. Specially designed to raise the profile of the organisation and improve the visibility of the partnership opportunities available to potential sponsors, the strategy included a branded deck clearly outlining the numerous benefits of such a sports sponsorship. Specifically, the deck reveals how sponsors of Squash England are able to leverage opportunities from the grassroots level through to Team England. As a growing sport freshly added to the Olympic programme, sponsors are also able to become early adopters of what is primed to become a far more popular sport.

Already attracting more than 260,000 members, the sports sponsorship opportunities available with England Squash provide businesses with a unique opportunity to raise their profile with a growing and diverse community. Indeed, Squash England has recently launched the Squash at the Mosque initiative which seeks to bring a greater inclusivity to the sport. This initiative is supported by similar projects like Squash Girls Can and Squash Stars, both of which strive to increase engagement with the sport across all areas of society.

Made possible by sponsoring individual players and establishing a presence at events as well as over broadcasts, the partnership is ideal for organisations seeking to increase their brand awareness. With an established presence at events like The Professional Squash League (PSL), British National Championships and other significant squash events, prospective sponsors are invited to engage with a wide-reaching audience.

Ultimately, the sports sponsorship strategy for England Squash enables businesses to participate in high-profile events, with exclusivity, taking advantage of significant opportunities brought together with a clear social purpose.

To find out more about how we can help connect your business with sponsors, be sure to get in touch today.

Last Updated on June 4, 2024