Sponsorship News

BDS Defines The Sponsorship Strategy for a Major Digital Arts Festival

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Set to be held in 2022, BDS is excited to work alongside Riverside Studios in Hammersmith as they launch a brand new digital arts festival. Responsible for creating an effective sponsorship strategy for the event, BDS has enabled the organisation to acquire the funding necessary to achieve its goal of making the arts as accessible as possible. A former Victorian iron works, Riverside Studios was converted into a film studio in 1933 and went on to become the birthplace of many classic British shows like Hancock’s Half Hour and Doctor Who. Transformed into a dedicated community arts centre in 1978, Riverside has since earned a reputation as one of the capital’s leading hubs for creative performances, hosting everything from theatre to dance productions, as well as comedy and music from some of the world’s most recognised performers.

Working towards a series of charitable aims, Riverside Studios commits to:

Maximising the accessibility of the arts in the local community
Providing a broad range of entertaining programmes that entertain and educate the diverse demographic of their community
Collaborating with schools and charities to promote the importance of the arts
Harnessing the capabilities of digital technologies to increase the accessibility of the arts
Promoting wellbeing through the arts

Guided by these five key principles, and with new state of the art facilities to welcome guests to, the upcoming digital arts festival promises to be an exceptional event that further increases the work that Riverside Studios carries out.

To find out more about how BDS creates powerful sponsorship strategies for brands and events, be sure to get in touch contact us today.

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BDS appointed by Westminster City Council to work on Marble Arch Mound

Always excited by the prospect of working on cutting-edge projects, BDS is proud to announce that it has developed the sponsorship strategy for the Marble Arch Mound. Part of a brand new development, the Marble Arch Mound is a 25m high temporary mound that will provide visitors with outstanding views of the capital’s West End.

An initiative launched by Westminster Council, the innovative concept was pioneered by Dutch architectural firm MVRDV and is expected to rejuvenate tourist activity in Oxford Street and the surrounding areas.

With work now underway, the Mound will feature an impressive viewing platform nestled in mature trees and plants. Visitors to the attraction will reach this platform via a path that winds its way up the Mound’s southern slope before descending into the hall which is planned to host exhibitions and displays inside of its hollow core.

Designed with sustainability in mind, the temporary structure has been styled to leave behind as little waste as possible upon its removal. The team at MVRDV have also committed to reusing the structural as well as the cosmetic materials involved in the project. More specifically, the wood, soil, grass, leaves and trees will all find new uses in nearby gardens and recreational areas.

Tickets are now on sale to visit Marble Arch Mound, and BDS is delighted to have played a vital role in supporting a sustainable initiative that aims to bring the capital back to life once restrictions have been lifted.

BDS Sponsorship Teams Up With “KidsRights” to Deliver Sponsorship Strategy and Sales on a Global Scale

BDS are proud to announce the signing of a deal to work with KidsRights, a foundation which seeks to give vulnerable children a voice. This retainer means that BDS will now take responsibility for the foundation’s overall sponsorship strategy on a global scale.

Established by Marc Dullaert in 2003, KidsRights is guided by a vision of creating a world where children’s rights are guaranteed, and where they can truly realise their own potential. For almost twenty years, KidsRights has provided a platform which empowers children to share their ideas with an international audience.

Supporting the goals of the foundation, KidsRights launched the International Children’s Peace Prize in 2005. Awarded to young people who fight courageously for children’s rights, the prize provides the winner with a global platform to promote their work as well as a project fund of €100,000.

The research carried out by KidsRights is similarly vital to how they operate and every year they publish the KidsRights Index as well as the KidsRights Report. The KidsRights Index stimulates the debate on children’s rights, and as such is a means for governments, organisations, children and the general public to take action for children’s rights. Based on the results of the Index, KidsRights advises governments on what they can do to improve children’s development.

Similarly, the KidsRights Report takes the work of winning peace prize recipients and conducts research on their key themes to broaden the understanding of historic and emerging issues. Previously, these areas of research have included child labour, marriage, violence and cyberbullying.

Ultimately, KidsRights strives to make a difference through action, advocacy and research. Facilitating and celebrating participation and influence in grassroots projects, the foundation measurably improves the lives and opportunities of children.

BDS is excited to be working closely with KidsRights and identifying key opportunities which will allow the foundation to make greater strides towards amplifying the voices of children.

Find out more on the KidsRights website.

BDS drive sponsorship revenue for The Equal Group

Serving in advisory and consultancy-based capacity, BDS Sponsorship is proud to be working alongside The Equal Group. From defining sponsorship propositions to developing assets and guiding the creation of collateral and strategy, our work has helped to enable the group to accomplish their ambitious aims and objectives.

The Equal Group is an organization focused on identifying and eliminating bias in the workplace. Change is facilitated through strategic consultancy, supported by data and embraces cutting edge technology to make a tangibly positive impact on the workplace. The Equal Group has a proven track record in making a noticeable difference to the organisations they work with to embed EDI (Equity, Diversity & Inclusion) best practices.

Hosting and facilitating events is an important part of the work carried out by The Equal Group. BDS Sponsorship Ltd were brought on board to provide strategic advisory support for an upcoming virtual conference that the organisation is hosting in conjunction with BCU Birmingham City University at the end of May / start of June 2021.

The goals set for the sponsorship of the virtual event were clear:

Drive event sponsorship revenue,
Define sponsorship packages
Meet clearly defined targets
Translate marketing strategies/plans into event sponsorship benefits
Actively and intelligently seek and target new business opportunities
Ensure exceptional value for sponsors across all activities

Ultimately, The Equal Group virtual conference is designed to empower and raise awareness of the organisers, delegates, speakers and, of course, the sponsors.

BDS Sponsorship have been ensuring organisations meet and exceed their event sponsorship goals for over thirty years. Managing sponsorship sales for a virtual event involves some new challenges, but also offers many sponsorship opportunities that are unique to this type of event.

To find out more about The Equal Group, visit their official website.

BDS Sponsorship Appointed by Scottish Canals

BDS has recently been employed by Scottish Canals to develop a Sponsorship and Corporate Partnerships Plan.

Scottish Canals is the public corporation of the Scottish Government responsible for managing over 130 miles of the country’s inland waterways, including the Forth & Clyde and Union Canals, as well as 17 reservoirs and four lochs, such as Loch Ness. Scottish Canals also owns and operates the Falkirk Wheel and The Kelpies.

The Strategy document will provide recommendations that dovetail with Scottish Canal’s broader Corporate Plan and will include a focus on Health & Wellbeing, Sustainability and Innovation, specifically on the highly unique Smart Canal, which is a first of its kind in Europe. The Smart Canal combines the 250-year-old Forth & Clyde Canal with 21st century technology to mitigate flood risk as well as enable massive regeneration.

The benefits of a partnership with Scottish Canals are multifaceted and will include the opportunity to engage with a significant audience of 22 million visits per year.

BDS, on behalf of Diabetes UK, have developed a unique Sponsorship Proposition for their partnership with Fitbit

Fitbit and Diabetes UK have launched a three-year partnership to help people live healthier and more active lifestyles.

The two organisations will work together to promote how healthy lifestyles can play a role in the prevention of type 2 diabetes and management of all types of diabetes. BDS worked closely with Diabetes UK to develop the sponsorship element of this multi-faceted partnership, creating a new mutually beneficial approach to sponsorship across the charity’s main challenge events, which starts with their flagship event – One Million Step Challenge.

One Million Step Challenge, as the name suggests, challenges participants to take one million steps over the course of three months during July to September. With the support of Fitbit, the event will be promoted to a wider audience, to extend its reach. It’s a fantastic way to encourage people to establish healthy habits, whilst raising money for the charity.

In addition to this challenge, the partnership will focus on recruiting volunteers to share their stories and showcase how a more active lifestyle can help reduce the risk of developing type 2 diabetes, or help minimise the impact of living with any type of the condition. The partnership will also deliver a series of initiatives to encourage healthy behaviour change throughout 2021 and the coming years.

Image credit: PixieMe -stock.adobe.com

Reflecting on the strengths of the partnership, Chris Askew OBE, Chief Executive at Diabetes UK, explained how:

“We believe Fitbit is the perfect partner to our programmes supporting people with, and at risk of type 2 diabetes, to be active and to live healthier lives. Together, we hope to affect real change in the fight against all types of diabetes and we are very much looking forward to getting started.”

BDS are delighted to have helped Diabetes UK form this unique sponsorship proposition that promises to bring attention to the work and objectives of a fantastic charity, whilst at the same time promoting healthier lifestyles. Such a collaboration ultimately proves the enormous value that targeted partnerships offer to both brands and organisations. To find out more about the ways that BDS brings together such partnerships, call us on 207 689 3333 or get in touch via our contact page.

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