BDS Sponsorship, Sponsorship Information
Published July 15, 2013

The new reality for sponsorship will be dominated by one thing: value. The second edition of Sponsorship Measurement and Evaluation report, written by BDS Sponsorship’s Fraser Houlder and published by Sport Business, provides the tools to compete. “If the sports business doesn’t measure then we will have a serious problem. The sports properties that work harder to show […]

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