BDS Sponsorship Ltd

sponsorship

BDS Develops Sponsorship Strategy For The Royal Edinburgh Military Tattoo

BDS Sponsorship is proud to be working alongside the Royal Edinburgh Military Tattoo to define a comprehensive sponsorship strategy designed to attract relevant and valuable corporate partners.

Renowned for delivering world-class events firmly couched in the Scottish tradition, the Royal Edinburgh Military Tattoo is a charitable organisation that supports the armed forces as well as national causes. Established in 1949, the Tattoo emerged out of the strong festival culture of Edinburgh and the ambition to create a distinct sense of identity and unity in Scotland.

By working with key internal stakeholders, BDS Sponsorship is designing a robust sponsorship strategy that aligns with the charitable objectives of the organisation and capitalises on the Tattoo’s iconic status to generate as much funding as possible. By taking this approach, it will be possible to increase the sponsorship potential of the events the Tattoo runs whilst at the same time ensuring that their partners are in line with their broader vision.

By working in this direction, our team is confident that upcoming events hosted by the Tattoo will be even more successful in communicating the aims of the organisation and maximising their charitable contributions. Altogether, this project provides BDS Sponsorship with an exciting opportunity to work alongside an organisation of historic importance as it makes strides towards the future.

BDS appointed by Westminster City Council to work on Marble Arch Mound

Always excited by the prospect of working on cutting-edge projects, BDS is proud to announce that it has developed the sponsorship strategy for the Marble Arch Mound. Part of a brand new development, the Marble Arch Mound is a 25m high temporary mound that will provide visitors with outstanding views of the capital’s West End.

An initiative launched by Westminster Council, the innovative concept was pioneered by Dutch architectural firm MVRDV and is expected to rejuvenate tourist activity in Oxford Street and the surrounding areas.

The Marble Arch Mound at night

With work now underway, the Mound will feature an impressive viewing platform nestled in mature trees and plants. Visitors to the attraction will reach this platform via a path that winds its way up the Mound’s southern slope before descending into the hall which is planned to host exhibitions and displays inside of its hollow core.

Designed with sustainability in mind, the temporary structure has been styled to leave behind as little waste as possible upon its removal. The team at MVRDV have also committed to reusing the structural as well as the cosmetic materials involved in the project. More specifically, the wood, soil, grass, leaves and trees will all find new uses in nearby gardens and recreational areas.

Tickets are now on sale to visit Marble Arch Mound, and BDS is delighted to have played a vital role in supporting a sustainable initiative that aims to bring the capital back to life once restrictions have been lifted.   

BDS Sponsorship Teams Up With “KidsRights” to Deliver Sponsorship Strategy and Sales on a Global Scale

BDS are proud to announce the signing of a deal to work with KidsRights, a foundation which seeks to give vulnerable children a voice. This retainer means that BDS will now take responsibility for the foundation’s overall sponsorship strategy on a global scale. 

Established by Marc Dullaert in 2003, KidsRights is guided by a vision of creating a world where children’s rights are guaranteed, and where they can truly realise their own potential. For almost twenty years, KidsRights has provided a platform which empowers children to share their ideas with an international audience.

Supporting the goals of the foundation, KidsRights launched the International Children’s Peace Prize in 2005. Awarded to young people who fight courageously for children’s rights, the prize provides the winner with a global platform to promote their work as well as a project fund of €100,000.

Kids Rights LogoThe research carried out by KidsRights is similarly vital to how they operate and every year they publish the KidsRights Index as well as the KidsRights Report. The KidsRights Index stimulates the debate on children’s rights, and as such is a means for governments, organisations, children and the general public to take action for children’s rights. Based on the results of the Index, KidsRights advises governments on what they can do to improve children’s development.

Similarly, the KidsRights Report takes the work of winning peace prize recipients and conducts research on their key themes to broaden the understanding of historic and emerging issues. Previously, these areas of research have included child labour, marriage, violence and cyberbullying.

Ultimately, KidsRights strives to make a difference through action, advocacy and research. Facilitating and celebrating participation and influence in grassroots projects, the foundation measurably improves the lives and opportunities of children.

BDS is excited to be working closely with KidsRights and identifying key opportunities which will allow the foundation to make greater strides towards amplifying the voices of children.

Find out more on the KidsRights website.

BDS drive sponsorship revenue for The Equal Group

Serving in advisory and consultancy-based capacity, BDS Sponsorship is proud to be working alongside The Equal Group. From defining sponsorship propositions to developing assets and guiding the creation of collateral and strategy, our work has helped to enable the group to accomplish their ambitious aims and objectives.

The Equal Group is an organization focused on identifying and eliminating bias in the workplace. Change is facilitated through strategic consultancy, supported by data and embraces cutting edge technology to make a tangibly positive impact on the workplace. The Equal Group has a proven track record in making a noticeable difference to the organisations they work with to embed EDI (Equity, Diversity & Inclusion) best practices.

Hosting and facilitating events is an important part of the work carried out by The Equal Group. BDS Sponsorship Ltd were brought on board to provide strategic advisory support for an upcoming virtual conference that the organisation is hosting in conjunction with BCU Birmingham City University at the end of May / start of June 2021.

The goals set for the sponsorship of the virtual event were clear:

  • Drive event sponsorship revenue,
  • Define sponsorship packages
  • Meet clearly defined targets
  • Translate marketing strategies/plans into event sponsorship benefits
  • Actively and intelligently seek and target new business opportunities
  • Ensure exceptional value for sponsors across all activities

Ultimately, The Equal Group virtual conference is designed to empower and raise awareness of the organisers, delegates, speakers and, of course, the sponsors.

BDS Sponsorship have been ensuring organisations meet and exceed their event sponsorship goals for over thirty years. Managing sponsorship sales for a virtual event involves some new challenges, but also offers many sponsorship opportunities that are unique to this type of event.

To find out more about The Equal Group, visit their official website.

BDS Sponsorship Appointed by Scottish Canals

BDS has recently been employed by Scottish Canals to develop a Sponsorship and Corporate Partnerships Plan.

Scottish Canals is the public corporation of the Scottish Government responsible for managing over 130 miles of the country’s inland waterways, including the Forth & Clyde and Union Canals, as well as 17 reservoirs and four lochs, such as Loch Ness. Scottish Canals also owns and operates the Falkirk Wheel and The Kelpies.

The Strategy document will provide recommendations that dovetail with Scottish Canal’s broader Corporate Plan and will include a focus on Health & Wellbeing, Sustainability and Innovation, specifically on the highly unique Smart Canal, which is a first of its kind in Europe. The Smart Canal combines the 250-year-old Forth & Clyde Canal with 21st century technology to mitigate flood risk as well as enable massive regeneration.

The benefits of a partnership with Scottish Canals are multifaceted and will include the opportunity to engage with a significant audience of 22 million visits per year.

British Standards Institution appoint BDS to promote event sponsorship sales

BDS are proud to have been appointed by BSI (British Standards Institution) to provide sponsorship sales for ISO Week London 2021 and the Standards Exhibition Experience.

ISO Week will take place from 20th-24th September at the Queen Elizabeth II Conference Centre (QEII) in the heart of London. Over 600 delegates from the 164 member countries of the International Organization for Standardization (ISO) will meet for the first annual conference since 2019. The event for 2021 will be a hybrid conference with a number of virtual elements ensuring a more inclusive global reach.

The Standards Exhibition Experience will take place at The Institution of Civil Engineers (the ICE) and run through ISO Week and beyond. It will give people a deeper understanding of the importance of consensus to address the challenges of global economic recovery and resilience.

BSI Standards Exhibition photo

Adopting the theme “The Future has Begun” both the Standards Exhibition and ISO Week will demonstrate how international standards can be used to drive trade and innovation, sustainable development and global wellbeing in order to support the UN’s SDGs and achieve a better, more sustainable and inclusive future for all.

BSI Standards Exhibition presentation photo

For more information on how your brand can be part of ISO Week and the BSI Standards Exhibition please contact us.