BDS Sponsorship Ltd

sponsorship

BDS, on behalf of Diabetes UK, have developed a unique Sponsorship Proposition for their partnership with Fitbit

Fitbit and Diabetes UK have launched a three-year partnership to help people live healthier and more active lifestyles.

The two organisations will work together to promote how healthy lifestyles can play a role in the prevention of type 2 diabetes and management of all types of diabetes. BDS worked closely with Diabetes UK to develop the sponsorship element of this multi-faceted partnership, creating a new mutually beneficial approach to sponsorship across the charity’s main challenge events, which starts with their flagship event – One Million Step Challenge.

One Million Step Challenge, as the name suggests, challenges participants to take one million steps over the course of three months during July to September. With the support of Fitbit, the event will be promoted to a wider audience, to extend its reach. It’s a fantastic way to encourage people to establish healthy habits, whilst raising money for the charity.

In addition to this challenge, the partnership will focus on recruiting volunteers to share their stories and showcase how a more active lifestyle can help reduce the risk of developing type 2 diabetes, or help minimise the impact of living with any type of the condition. The partnership will also deliver a series of initiatives to encourage healthy behaviour change throughout 2021 and the coming years. 

Fitbit Diabetes UK BDS Sponsorship
Image credit: PixieMe -stock.adobe.com

Reflecting on the strengths of the partnership, Chris Askew OBE, Chief Executive at Diabetes UK, explained how:

“We believe Fitbit is the perfect partner to our programmes supporting people with, and at risk of type 2 diabetes, to be active and to live healthier lives. Together, we hope to affect real change in the fight against all types of diabetes and we are very much looking forward to getting started.”

BDS are delighted to have helped Diabetes UK form this unique sponsorship proposition that promises to bring attention to the work and objectives of a fantastic charity, whilst at the same time promoting healthier lifestyles. Such a collaboration ultimately proves the enormous value that targeted partnerships offer to both brands and organisations. To find out more about the ways that BDS brings together such partnerships, call us on 207 689 3333 or get in touch via our contact page.

Sponsorship analysis of the IJBAAN cable car in Amsterdam

IJBAAN is an urban cable car system planned for Amsterdam, as part of an integrated public transport plan, to link the upcoming north of the city to the to the newly built Harbour City. 

Amsterdam is a major port for container and cruise line ships, which poses a challenge for building bridges across the IJ river. The solution to the problem is the giant, 100 metres tall, cable car system. The IJBAAN cable car is scheduled to be opened in 2025 when the city celebrates its 750th birthday.

BDS Sponsorship were tasked with analysing the potential sponsorship value of the Cable Car.  The in-depth, multi-faceted process involved working with a range of primary and secondary resources. Data (including local maps), projected passenger numbers, and architects’ drawings (among other sponsorship assets), were taken into consideration. This analysis included the visibility of the sponsors’ name on the cable car and on local transport maps. BDS could then place a financial value on the potential sponsorship income for the first ten years that the IJBAAN will operate.

Bas Dekker, IJBAAN Founder and Director said,

“After talking to other agencies, we appointed BDS Sponsorship because of their extensive experience in this area. With a very quick turnaround time, the BDS team provided us with a detailed and robust evaluation with strong recommendations in the accompanying report which will significantly support us in the development phase of IJBAAN and beyond.”

Image from UNStudio.

This is not the first time BDS has worked with a Cable Car sponsorship project. We previously worked with Transport for London (TFL) to secure sponsorship income of £ 36.5 million for their Cable Car. During that project, we significantly increased the sponsorship value of the TfL cable car by identifying the opportunity to include the sponsor of the cable car (Emirates Air Line) on transport maps and on directional road signage.

ShowStar Boxing packs a sports sponsorship punch with BDS Sponsorship Ltd

BDS Sponsorship has been appointed by ShowStar Boxing to create and deliver the sports sponsorship sales strategy for a new series of ‘white-collar’ boxing matches. These exciting matches will feature some of the world’s biggest social media influencers, making the events prime for sports sponsorship stakeholders.

ShowStar boxing merges the world of celebrity social media influencers with the drama, passion and entertainment of sport. ShowStar Boxing will host the first in this new series of celebrity boxing matches in March 2021.

The new series focuses on a carefully curated roster of social media influencers from high-profile platforms including YouTube and Instagram. The influencers entering the boxing ring in March 2021 command a combined following of over 20 million predominantly 18-34 year-olds.

Primed for sports sponsorship

ShowStar Boxing is a made-for-TV property, perfect for sports sponsorship. Content will be distributed digitally, delivering a highly engaged distribution ecosystem of digital channels, including Pay-Per-View. This new sports brand combines powerful advance visibility through social media mentions with high-performing longtail lifespan on-demand via YouTube. Demand for space from sponsors is expected to be high.

ShowStar Boxing is at the intersection of Sport and Lifestyle marketing, building on the phenomenal success of the KSI v Logan Paul fights which attracted one of the biggest online audiences ever (receiving 115m YouTube views).

Fighters will include Love Island’s Sam Gowland (1.3m Instagram followers), Aneson Gib (2.18m YouTube subscribers), JMX Joel Morris (2.5M YouTube subscribers) and Georgia Harrison (1m Instagram followers). Many more social media and YouTube influencers are scheduled to appear as a part of the ShowStar Boxing events, each bringing with them an engaged audience of followers.

ShowStar Boxing taps into the world of youth culture and harnesses the immense power and growth of the influencer generation through the latest in live-streaming technology.