BDS Sponsorship Ltd

Sponsorship

BDS Creates Sponsorship Strategy for The International Chamber of Commerce

Setting out to increase the revenue and profit margin from sponsorship activities with the ICC, BDS is currently building a strategy which enables the organisation to better identify opportunities with new and existing clients. Born out of extensive research, the strategy is guided by industry benchmarks to ensure that the fees and structure of sponsorship packages are pitched at the optimal level. As part of the core deliverables, a target operating model is being provided which makes it easy for the ICC to identify the kinds of people and types of organisations to engage with to reach an achievable target. To enable the ICC to be as successful as possible, a high-level implementation roadmap is also part of the deliverables.

In order to provide the greatest value possible, BDS began the process by conducting an audit of the existing processes surrounding sponsorship opportunities with the ICC. The output from this undertaking was supplemented by Advanced Discovery meetings with key stakeholders in the organisation to obtain a comprehensive knowledge of where the most effective solutions could be provided.

Based on these findings, BDS is creating a strategy which is focused on how to best develop a dynamic which can be defined as a strategic and profitable Business Partnership. To do this at scale, a plan is being built that includes a market overview, sponsorship benchmarking, and an analysis of other competitors in the industry. To ensure a competitive edge, a compelling partnership proposition is currently being outlined along with key USPs and potential activation ideas that can be easily managed.

In addition to providing the ICC with documentation to improve the performance of their sponsorship packages, BDS is planning to host a series of interactive workshops with key stakeholders which are designed to upskill and share the skills necessary to be effective sponsorship managers.

Altogether, the sponsorship strategy currently being developed for the ICC will ensure that the organisation is as competitive as possible and delivers outstanding value. To find out how BDS can enable your organisation to codify sponsorship processes and secure valuable partnerships, be sure to get in touch.

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Rocketing to Success: New Sponsorship Strategy for Orbex Developed in Partnership with BDS Sponsorship

Appointed by the pioneering aerospace company Orbex to develop a sponsorship strategy and road map for securing new partners, BDS Sponsorship identified a series of significant opportunities that will enable the organisation to generate additional revenue. In addition to increasing revenue, the strategy also identified approaches that will ensure that Orbex is able to build its profile whilst pushing the boundaries of innovation and sustainability.

As a comprehensive strategy, the approach outlined in the roadmap begins with a sponsorship vision that encompasses values and objectives. Serving as a clear mission statement, these values are channelled into approaches that can create lasting, long-term strategic alliances with appropriate brands. Putting a price on such alliances, the sponsorship strategy contains pricing and forecasting information that ultimately seeks to provide an accurate and meaningful roadmap for Orbex to follow.

Designed to be as actionable as possible, the strategy identifies a target list of brands as well as specific activation ideas that can be implemented in order to capitalise on these opportunities and create the most value possible for both Orbex and their sponsors. To this end, the strategy outlines exactly what makes Orbex a unique proposition in their industry. By providing this level of competitive positioning, the strategy capably demonstrates what sets the organisation apart from similar businesses seeking sponsorship.

Altogether, the strategy presents a series of recommendations that promise to generate significant revenue for Orbex. As an organisation that is at the forefront of space travel in the UK, there is reason to be highly confident that Orbex can acquire exciting and high-value sponsorship opportunities.

To find out more about how BDS can help create a sponsorship strategy for your business, be sure to get in contact today.

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BDS Sponsorship Identifies Opportunities for Bournemouth Christmas Lights Event

With vast experience in identifying sponsorship opportunities for event organisers, BDS was excited to work alongside the organisers for the Bournemouth Christmas Lights Event to create a strategy that enables them to attract valuable sponsors. Assembling a comprehensive deck, our team put forward a series of suggestions that helped explain how it is vital for the council to create an offering that is distinct from other similar kinds of events.

Specifically, the proposal explores how attracting sponsorship for a Christmas light event will require objectives which clearly demonstrate how the event is providing value to the community as well as the sponsor themselves. Put simply, the proposal expresses how sponsoring the event is far more than a simple “badging” exercise and is a chance for sponsors to engage with the people of Bournemouth.

Illustrating how food and drink stalls can enable organisers to increase profits throughout the day, the proposal also details how forming partnerships for the event can help to generate additional revenue that goes beyond sponsorship agreements.

All supported with case studies and previous examples of our work, the proposal is an effective illustration of how BDS helps to deliver value for both businesses and sponsors.

If you’re looking to partner with external organisations for your event, be sure to get in contact with BDS today. We’ll be happy to help you identify the most suitable and valuable sponsorship opportunities available to you.

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BDS Sponsorship Helps Seek Commercial Partners for the Deaf International Cricket Council

BDS Sponsorship is proud to be working alongside the Deaf International Cricket Council (DICC) to secure the most suitable commercial partners for their upcoming DICC T20 World Cup 2024. In addition to establishing a robust sponsorship strategy for this competition, BDS are also pleased to be working with the DICC to develop a long-term partnership plan that will identify the most effective organisations to partner with over the course of the next ten years. As part of this longer-term relationship, BDS will be creating a sponsorship strategy for the DICC ODI Champions Trophy 2024 as well as the DICC ODI World Cup 2025. Assigned to participate in other areas of DICC global events, BDS Sponsorship is excited to take on the challenges and find the best solutions for this fantastic partnership.

If you’re currently seeking assistance with your corporate or sports sponsorship strategy, be sure to get in touch with BDS today. We’ll be delighted to bring our expertise and experience to your business to help identify the most profitable and effective sponsorships available.

BDS Sponsorship Supports Success of Climate Hack AI

Last year, we were proud to reveal how BDS Sponsorship helped assemble a sponsorship offering in support of a competition hosted by Climate Hack. A highly timely initiative, the Climate Hack AI competition challenged students from 25 of the world’s best universities to identify ways of using AI to tackle carbon emissions.

Sponsored by the Global Innovation Hub, Ennovate, and Newcross Healthcare, the launch of the competition saw the organisers attract an incredible amount of interest in coverage. More specifically, Climate Hack announced this week that they had received over 130,000 page views, £50,000 in prizes, 383 participants from 4 countries, and had established themselves in the global climate and AI community.

Tasked with forecasting the next two hours of cloud coverage of the UK given the previous hour in EUMETSAT images using machine learning, a vital component of the larger pipeline to predict solar photovoltaic power production. No easy feat, this challenge has enabled Open Climate Fix to accomplish 2.8 times better than existing models that are used by the National Grid ESO. Such an improvement ultimately stands to save up to 100 kilo tons of carbon per year in the UK alone, which is certainly no bad thing!

Following the final, the Climate Hack AI organisers revealed how they were impressed with the submissions they received, and remain confident that the insights generated by the event will be used by organisations to further optimise climate efforts.

To find out more about how BDS can empower you and your business with an event sponsorship strategy, or are interested to discover more about our corporate sponsorship opportunities, simply get in touch with our team today.

Establishing A Sponsorship Strategy

This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place in the past but are still, we believe, very relevant to a wider understanding of the world of sponsorship today.

In order to best leverage the opportunities available to your organisation by way of sponsorships, it is crucial to at first define a robust sponsorship strategy. By doing this, you can be confident that any sponsorship opportunities you pursue will yield a positive return on investment. To help you get started, we’ve created a how-to guide that breaks down the creation of a sponsorship strategy into a series of easy to follow steps.

Define Sponsorship Objectives

Right at the outset, it is essential to define your objectives. Specifically, you should be asking yourself and your stakeholders: “what do we want to achieve with our sponsorship activity? Do we want to improve our brand awareness? Do we want to partner with organisations that will enhance our hospitality opportunities? Do we want to do both or something different altogether?”. Once you’ve distilled your objectives into a clear mission statement, you will also want to consider how you will measure your performance. Naturally, by aligning metrics with your objectives it will be possible to identify how successful your sponsorship activity is.

Market Analysis
Once you’ve settled on some objectives, the next step in establishing a sponsorship strategy is to analyse the market to get a sense of what opportunities are available to you. If you’ve decided that you’d like to increase your visibility, for example, you’ll want to explore sponsorship opportunities that place a greater emphasis on brand promotion. Similarly, if you’re pursuing hospitality opportunities, you’ll want to take a look at organisations that offer these services as part of their sponsorship package. At BDS, we’re well-positioned to guide organisations towards sponsorship opportunities that best fit their objectives. To find out how we do this, be sure to take a look at our case studies.

Define Target Markets
In addition to defining your objectives and reviewing the market for appropriate sponsorship opportunities, you’ll also want to consider which ones will best enable you to engage your target market. If you’re setting out to engage a younger audience with disposable income, for instance, you might want to consider music festivals and other events which will put you in front of the right people.

Examine Lifestyle Data/Demographic Profiles

To ensure that your assumptions about your target market are supported by data, it is well worth examining the available lifestyle data and demographic profiles that relate to your audience and the opportunities you are considering. By doing this, you’ll be confident that your investment is based on a more scientific basis.

Competitive Review
Like just about any other element of business development, it pays to perform a competitive review when establishing your sponsorship strategy. Specifically, you’ll want to take a look at what your competitors are doing so that you can get a handle on what works, what doesn’t, and what you can do better.

Strategic Development
After completing the first five steps, you’ll be well-positioned to engage in strategic development that allows you to focus on the finer nuances of your sponsorship opportunities and prepare for their implementation.

Budgetary Allocation
Another crucial element of any sponsorship planning is to review budgets and explore how you will get the greatest return on investment.

Concept Review and Testing
Another way of confirming your assumptions around your sponsorship activity is to conduct concept reviews and testing. This will ensure that the direction you’re taking is the right one prior to making any considerable investment.

Development of Marketing Support Activities
In advance of implementing any sponsorship campaign, you’ll need to align all necessary marketing support activities to ensure that you maximise your performance.

Implementation
After completing the preceding steps, you will now be sufficiently prepared to implement a sponsorship opportunity. Whilst this particular phase will vary depending on what your opportunity looks like, our team at BDS are on hand to provide the support you need to ensure that you’re getting the most out of your campaign.

Post-event Sponsorship Evaluation and Research

Like any other kind of marketing activity, post-evaluation and review will invariably provide a valuable opportunity to understand what went well and what can be improved next time. This will empower your organisation to leverage even more data when making plans around sponsorships.

To find out more about how your organisation can benefit from a wide range of sponsorship opportunities, be sure to get in touch with a member of our team today. They’ll be happy to explain our full suite of services and how exactly BDS provides support to clients as they embark on their path to establishing a sponsorship strategy.