BDS has recently been employed by the producers of a brand new and cutting-edge, multi-sensory interpretation of Jeff Wayne’s “The War of the Worlds”. Opening in May and located in Leadenhall in the heart of London’s financial centre, this totally new and revolutionary 22,000 sq. ft. permanent immersive theatre experience production will merge the physical assets of theatre: i.e., actors, theatre sets and props, with VR technology to create a full sensory experience for those taking part – the ‘Future of Entertainment’.
The production will feature music from Jeff Wayne’s War of the Worlds album which was released in 1978 and is one of the best-selling top 40 albums of all time, with over 15 million people having attended live performances across the world. The producers, Ellipsis, are developing a significant and international expansion strategy, which includes taking War of the Worlds to other major cities around the globe and creating similar immersive theatre interpretations of major film franchises, as well as creating experiences at major visitor attractions and historical landmarks.
Responsible for the company sponsorship, BDS developed the Sponsorship Strategy & Business Plan and is now undertaking the partnership sales for War of the Worlds, which also includes securing long-term sponsors for Ellipsis’ future productions and experiences.
Last Updated on February 24, 2026
