BDS has been appointed by the owners of Gibraltar Vault to develop a Sponsorship Strategy and Business Plan. Gibraltar Vault, which recently opened and is based in the world-famous Rock of Gibraltar, is home to the largest natural, underground wine storage facility in the world and will be used by a significant number of wine collectors and experts from around the world.
In addition to the highly unique and cutting-edge storage facility, the owners have also developed the Gibraltar Experience, which will become a major visitor attraction, providing educational and highly interactive experiences on major elements of Gibraltar’s fascinating history. Visitors will be able to learn about the territory’s world-famous wine and spirit trade and also The Great Siege, Nelson and the Navy, the Neanderthal man skull discovery and, creator of James Bond: Ian Fleming, who worked at Gibraltar’s Naval based during the Second World War.
In year one, it is anticipated that over 125,000 people will visit the venue, including a high number of tourists who visit Gibraltar every year. The Sponsorship Strategy and Business Plan will provide recommendations on securing partners across both Gibraltar Vault (storage facility) and the Gibraltar Experience.