1990s

The potential opportunity for Bluewater to monetise the gravel cliffs which surround the site was determined by BDS

The Land Rover Experience at Bluewater won the International Council of Shopping Centres Global Productivity Award as the best new idea for Shopping Centres anywhere in the world that year.

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Generated a range of sponsorship from companies such as Marks and Spencer and British Steel (the latter provided all the steel required in the construction of the building plus £500,000 in cash).