BDS Sponsorship Ltd

Sponsorship News

BDS appointed as Global Sponsorship Consultant to Informa: the World’s Largest Exhibition Company

BDS Sponsorship has been appointed as the Global Sponsorship Advisor to Informa, the world’s largest exhibition company. In this capacity, BDS is developing a best practice approach to sponsorship, to be adopted across the Group, with the objective of very significantly increasing Informa group revenue and profitability.

Informa has recognised the wide variation in sponsorship income achieved by each exhibition, the need to empower their staff with greater sponsorship knowledge and the overall importance of sponsorship income when viewed as a largely untapped area of potential growth.

By expanding, and indeed redefining, the customer offer as well as the customer journey and the delivery processes, BDS is providing Informa with the strategic intelligence they need to optimise revenue from the sponsorship opportunities available to them at the many exhibitions they organise each year.

Bringing an abundance of experience to this strategic partnership, BDS is excited to work alongside Informa to ensure they’re able to take advantage of the most exciting and lucrative sponsorship opportunities available to them.

To find out more about how BDS can provide support to your business or organisation, identifying the most powerful sponsorship opportunities and how to use them to the greatest effect, be sure to get in touch today.

Richard Busby on Balanced Ambition Podcast: Innovation in the Global Sponsorship Industry

Richard Busby Joins the Balanced Ambition Podcast to discuss his many years in the Sponsorship Industry. A journey that has led him to be seen today as one of the leading innovators and pathfinders in the Global Sponsorship industry.

Earlier this week, Richard Busby joined Matt Southam of the Balanced Ambition podcast to learn more about the world of sponsorship. A pioneer in the UK Sponsorship industry Richard describes his journey from the book publishing industry through the early days of the sponsorship industry through to now.

He shares his “behind-the-scenes experiences” across many sectors and also gives illustrative examples of how the right sponsorship strategy can provide very significant and measurable, added value. Plus he reveals the maddest sponsorship idea that he was ever asked to advise on!

From the early days of sports sponsorship through to the burgeoning opportunities opening up in the space industry, the podcast features illuminating stories and powerful illustrations of both the power and the potential, of the sponsorship marketplace.

Essential listening for anyone working in sponsorship, marketing, communications, public relations, customer retention and HR, the podcast provides insights that aid both novice and experienced, practitioners to implement innovative strategies that add value to their own business journey.

The podcast is available on Apple and Spotify, or you can listen via YouTube.

BDS Creates Sponsorship Strategy for The International Chamber of Commerce

Setting out to increase the revenue and profit margin from sponsorship activities with the ICC, BDS is currently building a strategy which enables the organisation to better identify opportunities with new and existing clients. Born out of extensive research, the strategy is guided by industry benchmarks to ensure that the fees and structure of sponsorship packages are pitched at the optimal level. As part of the core deliverables, a target operating model is being provided which makes it easy for the ICC to identify the kinds of people and types of organisations to engage with to reach an achievable target. To enable the ICC to be as successful as possible, a high-level implementation roadmap is also part of the deliverables.

In order to provide the greatest value possible, BDS began the process by conducting an audit of the existing processes surrounding sponsorship opportunities with the ICC. The output from this undertaking was supplemented by Advanced Discovery meetings with key stakeholders in the organisation to obtain a comprehensive knowledge of where the most effective solutions could be provided.

Based on these findings, BDS is creating a strategy which is focused on how to best develop a dynamic which can be defined as a strategic and profitable Business Partnership. To do this at scale, a plan is being built that includes a market overview, sponsorship benchmarking, and an analysis of other competitors in the industry. To ensure a competitive edge, a compelling partnership proposition is currently being outlined along with key USPs and potential activation ideas that can be easily managed.

In addition to providing the ICC with documentation to improve the performance of their sponsorship packages, BDS is planning to host a series of interactive workshops with key stakeholders which are designed to upskill and share the skills necessary to be effective sponsorship managers.

Altogether, the sponsorship strategy currently being developed for the ICC will ensure that the organisation is as competitive as possible and delivers outstanding value. To find out how BDS can enable your organisation to codify sponsorship processes and secure valuable partnerships, be sure to get in touch.

Photo by CHUTTERSNAP on Unsplash

Rocketing to Success: New Sponsorship Strategy for Orbex Developed in Partnership with BDS Sponsorship

Appointed by the pioneering aerospace company Orbex to develop a sponsorship strategy and road map for securing new partners, BDS Sponsorship identified a series of significant opportunities that will enable the organisation to generate additional revenue. In addition to increasing revenue, the strategy also identified approaches that will ensure that Orbex is able to build its profile whilst pushing the boundaries of innovation and sustainability.

As a comprehensive strategy, the approach outlined in the roadmap begins with a sponsorship vision that encompasses values and objectives. Serving as a clear mission statement, these values are channelled into approaches that can create lasting, long-term strategic alliances with appropriate brands. Putting a price on such alliances, the sponsorship strategy contains pricing and forecasting information that ultimately seeks to provide an accurate and meaningful roadmap for Orbex to follow.

Designed to be as actionable as possible, the strategy identifies a target list of brands as well as specific activation ideas that can be implemented in order to capitalise on these opportunities and create the most value possible for both Orbex and their sponsors. To this end, the strategy outlines exactly what makes Orbex a unique proposition in their industry. By providing this level of competitive positioning, the strategy capably demonstrates what sets the organisation apart from similar businesses seeking sponsorship.

Altogether, the strategy presents a series of recommendations that promise to generate significant revenue for Orbex. As an organisation that is at the forefront of space travel in the UK, there is reason to be highly confident that Orbex can acquire exciting and high-value sponsorship opportunities.

To find out more about how BDS can help create a sponsorship strategy for your business, be sure to get in contact today.

Photo by ActionVance on Unsplash

BDS Sponsorship Identifies Opportunities for Bournemouth Christmas Lights Event

With vast experience in identifying sponsorship opportunities for event organisers, BDS was excited to work alongside the organisers for the Bournemouth Christmas Lights Event to create a strategy that enables them to attract valuable sponsors. Assembling a comprehensive deck, our team put forward a series of suggestions that helped explain how it is vital for the council to create an offering that is distinct from other similar kinds of events.

Specifically, the proposal explores how attracting sponsorship for a Christmas light event will require objectives which clearly demonstrate how the event is providing value to the community as well as the sponsor themselves. Put simply, the proposal expresses how sponsoring the event is far more than a simple “badging” exercise and is a chance for sponsors to engage with the people of Bournemouth.

Illustrating how food and drink stalls can enable organisers to increase profits throughout the day, the proposal also details how forming partnerships for the event can help to generate additional revenue that goes beyond sponsorship agreements.

All supported with case studies and previous examples of our work, the proposal is an effective illustration of how BDS helps to deliver value for both businesses and sponsors.

If you’re looking to partner with external organisations for your event, be sure to get in contact with BDS today. We’ll be happy to help you identify the most suitable and valuable sponsorship opportunities available to you.

Photo by freestocks on Unsplash

BDS Sponsorship Helps Seek Commercial Partners for the Deaf International Cricket Council

BDS Sponsorship is proud to be working alongside the Deaf International Cricket Council (DICC) to secure the most suitable commercial partners for their upcoming DICC T20 World Cup 2024. In addition to establishing a robust sponsorship strategy for this competition, BDS are also pleased to be working with the DICC to develop a long-term partnership plan that will identify the most effective organisations to partner with over the course of the next ten years. As part of this longer-term relationship, BDS will be creating a sponsorship strategy for the DICC ODI Champions Trophy 2024 as well as the DICC ODI World Cup 2025. Assigned to participate in other areas of DICC global events, BDS Sponsorship is excited to take on the challenges and find the best solutions for this fantastic partnership.

If you’re currently seeking assistance with your corporate or sports sponsorship strategy, be sure to get in touch with BDS today. We’ll be delighted to bring our expertise and experience to your business to help identify the most profitable and effective sponsorships available.