BDS have been employed by the British Equestrian Federation (BEF) to advise on BEF’s sponsorship programme.
BEF is the National Governing Body for all equestrian sports (excluding horse racing) in the UK. It represents 19 equestrian member bodies including British Show Jumping, British Eventing and British Dressage.
Horse riding and equestrianism is not just a sport, but a way of life, and is an industry worth over £4.3bn. Equestrianism (including horse racing) is the second largest live spectator sport in the UK and five of the top ten sport events are equestrian, attracting 6.8m TV viewers and 7.4m attendees.
Sponsorship of BEF offers an opportunity to engage with the horse riding and equestrian audience across all aspects of the sport including grassroots (involving 1.3m regular riders, and 446,000 horse owning households, who collectively own 960,000 horses) as well as Team GB – the best international team in the world with 60 world class riders taking part in 74 international Equestrian shows (across eight equestrian disciplines) held annually in the UK.