BDS has recently been employed by Scottish Canals to develop a Sponsorship and Corporate Partnerships Plan.
Scottish Canals is the public corporation of the Scottish Government responsible for managing over 130 miles of the country’s inland waterways, including the Forth & Clyde and Union Canals, as well as 17 reservoirs and four lochs, such as Loch Ness. Scottish Canals also owns and operates the Falkirk Wheel and The Kelpies.
The Strategy document will provide recommendations that dovetail with Scottish Canal’s broader Corporate Plan and will include a focus on Health & Wellbeing, Sustainability and Innovation, specifically on the highly unique Smart Canal, which is a first of its kind in Europe. The Smart Canal combines the 250-year-old Forth & Clyde Canal with 21st century technology to mitigate flood risk as well as enable massive regeneration.
The benefits of a partnership with Scottish Canals are multifaceted and will include the opportunity to engage with a significant audience of 22 million visits per year.