Having completed the sponsorship strategy BDS Sponsorship have been appointed to secure sponsors for Alexandra Palace.

Opened as “The People’s Palace” in 1873, Alexandra Palace has hosted an eclectic mix of extraordinary events and experiences for over 140 years.

Most notably in 1936 Alexandra Palace became the ‘Birthplace of Television’. In 1936 the BBC leased the eastern part of the building and broadcast the first ever public television transmissions anywhere in the world. Alexandra Palace was the BBC’s major production centre and main transmitting centre until 1956 and then continued to produce television programmes at Alexandra Palace for the BBC until 1981.

Now 78 years on Alexandra Palace, as part of a site regeneration master plan, are opening the BBC Studios to the public for the first time through creating a major new ‘birthplace of television’ cutting edge and technology led world class visitor experience.

In addition to this Alexandra Place remains the UK’s most versatile event venue. It has hosted more than 150 events in the last 12 months. Annual footfall to the Palace is 800,000 and growing; whilst visitors to both the Palace and the 196 acre Grade II listed park is in excess of 3.5 million.

Alexandra Palace is one of London’s leading music venues and hosts concerts (of cutting edge and up and coming acts) with over 10,000 attendees to any one event.

Alexandra Palace also has a very successful track record of delivering brand experiences for companies, such as the Red Bull Soapbox, Heineken House, Smirnoff Night Life Exchange Project and the Red Bull Empire of Dirt. Events held at Alexandra Palace appear on all major UK TV stations during the year (and also provide international TV exposure such as, for example, very major TV coverage on Chinese Television).

Alexandra Palace has world class Xirrus wifi facilities on site that enable more than 4,500 visitors to log on at any one time and thus provide unique opportunities for brands to engage with the site’s visitors.


Last Updated on January 3, 2023