Commissioned in a consultancy and advisory capacity by an established British charity, BDS Sponsorship worked with Alcohol Change UK to effectively utilise their assets as well as advising them on the creation of the sponsorship sales collateral that would support their market strategy.
It is a documented fact that alcohol kills one person every hour in the UK. The impact of alcohol on wellbeing, mental health, family relationships and many other aspects of our lives is well known by now. Alcohol Change UK is an organisation on a mission to change the way alcohol is perceived, consumed and advertised in the United Kingdom.
Alcohol Change UK is not ‘anti’ alcohol, but is working towards a society that is free from the harm caused by alcohol. In their own words:
‘We are not anti-alcohol; we are for alcohol change. We are for a future in which people drink as a conscious choice, not a default; where the issues which lead to alcohol problems – like poverty, mental health issues, homelessness – are addressed; where those of us who drink too much, and our loved ones, have access to high-quality support whenever we need it, without shame or stigma.’
The issues surrounding alcohol and its place in our everyday lives is complex and engendering change is a significant challenge. While making it clear that they are not anti-alcohol Alcohol Change UK offers specialised support for those wishing to stop consuming alcohol entirely.
Coping with the negative aspects of alcohol costs the NHS £3.5bn a year. Around 200,000 children in England live with an alcohol-dependent parent. In 2015 the outcome of a study looking at how many hours were lost to alcohol estimated that 167,000 working years were lost in that year alone.
BDS Sponsorship Ltd have been commissioned by Alcohol Change UK to perform in an advisory capacity to assist the organisation in meeting their publicity and progress goals for ‘Dry January’, a pledge not to consume alcohol for the entire month.
In January 2021 6.5 million people in the United Kingdom took part in ‘Dry January’, BDS are using their extensive experience and expertise with large-scale national campaigns to help Alcohol Change UK make a significant difference to the lives of millions of people.
Find out more about Alcohol Change UK at alcoholchange.org.uk