BDS Sponsorship Ltd

Sponsorship News

BDS Advises Global Airline About Which Premiership Football Team To Sponsor

BDS is proud to reveal that we recently advised a major international airline about which Premier League football team they should sponsor. Carrying out an in-depth comparative analysis of two international sports sponsorship opportunities, our team was able to identify and recommend the best course of action.

Involving not just extensive media-based research but also a highly detailed review of all of the non-media-based assets that the two teams had offered, BDS determined a compelling case for which of the two opportunities brought the greatest innovation and potential to their offer.

With vast experience in advising and overseeing multi-million-pound sponsorships, our team at BDS are aware of exactly what represents value in sports sponsorships. With a clear focus on the benefits that can be realised through these sponsorships, BDS performed in a consultancy capacity that ultimately ensured that the airline had a richer perspective than would be available from a conventional media agency.

Altogether, this project reveals how BDS is well-positioned to provide advice that ensures that any business seeking the optimum sports sponsorship is able to select the one that provides them with the greatest ROI.

So be sure to get in touch if you have any questions surrounding your sport sponsorship ambitions.

BDS, Bekezela Community Foundation and the Clipper Round the World Yacht Race

BDS Sponsorship has been employed by the Bekezela Community Foundation in South Africa which has recently completed the signing of a partnership deal with the Clipper Round the World Yacht Race. BCF are a team partner and host port partner for the 2023/2024 and 2025/2026 editions and, through this, has acquired rights that include sponsorship and marketing.

Given the international scope of this project the BCF believed it was imperative to find the right sponsorship consultancy that not only has the capacity to deliver on the project but who is also the right fit, in line with the ethos of the company and the campaign which they aim to deliver. BCF is built on the foundational values of sustainability, inclusivity, development and sound business practices.

Embracing the diversity of sponsorship

BDS have, since the very early days, worked for a very wide range of clients, including those in Sport, Arts, Public Sector, Charity, Medical, Sustainability, Leisure Attractions, Education, Transport etc.

This unique diversity of clients continues.

Recently,in addition to those mentioned elsewhere on this site, clients have included The Daily Mail, The Irish Rugby League team, Bikestrong, Coastline Cricket, Beats on Pointe, FASTR, Age Space and the Caravan and Motorhome Club.

And yet to be announced other new clients include a new global VR leisure attraction, one of the largest and most prestigious property owners in the UK , the public sector owners of one of the most important historic sites in Britain as well as a well-known provider of global financial information and also a Global Airline

BDS Sponsorship Supports Success of Climate Hack AI

Last year, we were proud to reveal how BDS Sponsorship helped assemble a sponsorship offering in support of a competition hosted by Climate Hack. A highly timely initiative, the Climate Hack AI competition challenged students from 25 of the world’s best universities to identify ways of using AI to tackle carbon emissions.

Sponsored by the Global Innovation Hub, Ennovate, and Newcross Healthcare, the launch of the competition saw the organisers attract an incredible amount of interest in coverage. More specifically, Climate Hack announced this week that they had received over 130,000 page views, £50,000 in prizes, 383 participants from 4 countries, and had established themselves in the global climate and AI community.

Tasked with forecasting the next two hours of cloud coverage of the UK given the previous hour in EUMETSAT images using machine learning, a vital component of the larger pipeline to predict solar photovoltaic power production. No easy feat, this challenge has enabled Open Climate Fix to accomplish 2.8 times better than existing models that are used by the National Grid ESO. Such an improvement ultimately stands to save up to 100 kilo tons of carbon per year in the UK alone, which is certainly no bad thing!

Following the final, the Climate Hack AI organisers revealed how they were impressed with the submissions they received, and remain confident that the insights generated by the event will be used by organisations to further optimise climate efforts.

To find out more about how BDS can empower you and your business with an event sponsorship strategy, or are interested to discover more about our corporate sponsorship opportunities, simply get in touch with our team today.

BDS Creates Sponsorship Strategy For Greater Career Discovery With Working Eye

Helping to inspire fresh and experienced professionals, Working Eye is an organisation motivated by the incredible ambition to “bring profound social change”. Focusing on employees rather than employers, Working Eye starts where the problem begins by enabling people to effectively enter the employment market. Unique in its vision, Working Eye works towards its objectives through a platform that empowers individuals to make smarter career choices.

Proud to be a part of such an exciting mission, BDS is currently working on a corporate sponsorship strategy which will form a vital part of Working Eye’s revenue stream. By providing businesses with the opportunity to be a part of shaping the future of careers, BDS will invite corporations to engage with an organisation which is accredited as an IBM Global Partner.

In addition to being renowned for their mission, Working Eye is also at the forefront of technology, utilising advanced IBM and AI technologies to empower employees in an altogether new way.
To find out more about how BDS creates powerful sponsorship strategies for technology businesses as well as a range of other industries, be sure to get in touch today.

BDS Makes Sponsorship Smooth Sailing for the Southampton Boat Show

Providing sponsors with the opportunity to connect with a high-net-worth audience, BDS was responsible for performing as the chosen sponsorship agency for the Southampton Boat Show. Offering exceptional dwell time as well as a series of unique assets for increasing brand visibility, BDS has ensured that sponsors had a direct route for engaging with new customers.

Made up of a highly remarkable audience, the Southampton Boat Show brings together individuals with an average household income of over £120,000, making it one of the most efficient ways of engaging an affluent audience in the UK.

Sponsors can take advantage of the extended dwell time – visitors typically spend an entire day at the event. Ultimately, the opportunity to become an official partner of the Southampton Boat Show presents a wealth of PR and marketing benefits that extend well beyond the day of the event.

To find out more about the sponsorship opportunities BDS assisted with for the Southampton Boat Show, simply get in touch with a member of our team today. Alternatively, you can contact our team to find out how we can help to identify sponsorship opportunities for your business.