BDS Sponsorship, Sponsorship Information

Wembley Stadium “End of an Era”

BDS were the sponsorship consultants for Wembley National Stadium’s ‘End of An Era’ Initiatives.

The ‘End of an Era’ campaign was a fundraising initiative, which included:

An Auction

Which included items ranging from bricks taken from the twin towers to changing room benches to old programmes.

Books and Videos

A commemorative book celebrating the full history of the ground and some of the most famous games played.

Corporate Packages

Including attendance at dinners and also the opportunity to take part in the last games ever to be played at the Stadium.

BDS raised Wembley significant sponsorship income for Wembley. Sponsors included:

  • Qxl
  • AXA
  • Mars
  • Procter & Gamble

Creative highlight: A shampoo company became an official sponsor in return for the rights to use the benches from the England dressing room as on-pack promotional prizes.