At BDS we specialise in innovative purpose-driven partnerships and regularly work on world-leading initiatives such as the International Children’s Peace Prize with Global NGO KidsRights and with organisations such as Diabetes UK and Dry January in the UK.
BDS are particularly, and uniquely, experienced in sustainability-focused partnerships including global initiatives for Shell (on the low carbon future) as well as nationally with organisations including Scottish Canals (Smart Canals).
In recent years, there has been a significant increase in the number of sustainability-focused projects using the strength of partnerships. Businesses are seeing the importance of sustainability, and are now integrating sustainability into their strategic vision and practices.
At BDS, we are committed to sustainability and work with partners, including JS Global Advisory, who share our values around protecting the environment. We are proud to be working with some of the best organisations in the world to help promote SDG17 and make a real impact.
Purpose and cause-driven partnerships, like those around sustainability, should be at the forefront of any brands marketing plans. PDP (purpose-driven partnerships) act as a significant multiplier on meaningful engagement and reach, creating memorable, stronger emotional connections with customers and prospective customers. Customers are making many decisions based on their belief in a brand’s purpose.
A recent study conducted by Nielsen showed that Millennials are more likely to make purchasing decisions based on a company’s environmental and ESG policies. The study found that Millennials are willing to pay more for sustainable products, and are more likely to recommend companies with strong sustainability initiatives.
We know that Millennials are the future, and we’re committed to providing them with products and services that reflect our commitment to sustainability.
ESG (environmental, social and governance) statements have joined Corporate and Social Responsibility policies (CSRs) as an important part of how a brand is assessed, both in the B2B and B2C markets. A good ESG goes beyond paying lip service to sustainability; it should provide facts, figures and examples of real-world changes a company has made to meet environmental goals.
This is good news for everyone as it shows that sustainability is becoming an increasingly important factor when it comes to buying decisions.
How we can help
At BDS, we know the importance of sustainability-focused partnerships and how they can help organisations achieve their sustainability goals. The approach we take at BDS Sponsorship Ltd helps transform the way you can partnerships and position you as a thought leader – thus establishing authentic world-leading partnerships as an effective business tool.
If you’re interested in learning more about how BDS Sponsorship Ltd can help you secure thought leadership in sustainability and brand purpose, be sure to contact us. We would be happy to discuss our experience and how we can help you achieve your goals.
Contact us today to arrange a meeting and find out how we can assist you.
Find out more about SDG17 and Partnerships for Sustainability goals…
