BDS Sponsorship Ltd

Charity

Alcohol Change UK renew and extend role with BDS Sponsorship Ltd

We are pleased to announce that Alcohol Change UK have renewed their sponsorship consultancy agreement with BDS Sponsorship Ltd. This extension will see BDS continue to provide sponsorship and advisory services for Alcohol Change UK.

This partnership will help Alcohol Change UK continue their mission of working towards a society that is free from the harm caused by alcohol.

BDS Sponsorship Ltd was initially commissioned by Alcohol Change UK to perform in an advisory capacity to assist the organisation in meeting their publicity and progress goals for ‘Dry January’, a pledge not to consume alcohol for the entire month. In addition to the initial consultancy, BDS will now also be providing sponsorship sales support to bridge the 2022 edition of Dry Jan going live.

As an increasing number of people commit to another Dry January, here at BDS Sponsorship we are using our extensive experience and expertise in launching large-scale national campaigns to help support the goals of Alcohol Change UK.

This ongoing consultancy with Alcohol Change UK is a good example of the type of objective-focused sponsorship support BDS excels at. Whether you’re a charity, public body or an organisation looking for funding to get your project off the ground, we can help you find sponsors who match your requirements.

As specialists in this area, our team of sponsorship consultants work with you to identify the right sponsor mix for your brand message and budget. If you need assistance finding sponsorships please contact us today!

Alcohol Change UK Dry January campaign

Commissioned in a consultancy and advisory capacity by an established British charity, BDS Sponsorship worked with Alcohol Change UK to effectively utilise their assets as well as advising them on the creation of the sponsorship sales collateral that would support their market strategy. 

It is a documented fact that alcohol kills one person every hour in the UK. The impact of alcohol on wellbeing, mental health, family relationships and many other aspects of our lives is well known by now. Alcohol Change UK is an organisation on a mission to change the way alcohol is perceived, consumed and advertised in the United Kingdom.

Alcohol Change UK is not anti-alcohol, but is working towards a society that is free from the harm caused by alcohol. In their own words:

‘We are not anti-alcohol; we are for alcohol change. We are for a future in which people drink as a conscious choice, not a default; where the issues which lead to alcohol problems – like poverty, mental health issues, homelessness – are addressed; where those of us who drink too much, and our loved ones, have access to high-quality support whenever we need it, without shame or stigma.’

The issues surrounding alcohol and its place in our everyday lives is complex and engendering change is a significant challenge. While making it clear that they are not anti-alcohol Alcohol Change UK offers specialised support for those wishing to stop consuming alcohol entirely.

Coping with the negative aspects of alcohol costs the NHS £3.5bn a year. Around 200,000 children in England live with an alcohol-dependent parent. In 2015 the outcome of a study looking at how many hours were lost to alcohol estimated that 167,000 working years were lost in that year alone.

BDS Sponsorship Ltd has been commissioned by Alcohol Change UK to perform in an advisory capacity to assist the organisation in meeting their publicity and progress goals for ‘Dry January’, a pledge not to consume alcohol for the entire month.

In January 2021 6.5 million people in the United Kingdom took part in ‘Dry January’. BDS are using their extensive experience and expertise with large-scale national campaigns to help Alcohol Change UK make a significant difference to the lives of millions of people.

Find out more about Alcohol Change UK at alcoholchange.org.uk

BDS Sponsorship and Achievement for All

BDS are delighted to reveal the signing of a new deal to work with Achievement for All, a leading not-for-profit organisation that works in partnership with early years settings, schools and colleges, to improve the outcomes for all children and young people who are vulnerable to underachievement regardless of their background, challenges or needs.

Established in 2011, the mission statement of Achievement for All is both powerful and spectacularly simple: to close the unacceptable gaps which exist at every level of the education system. Working to empower young people, as well as their teachers, parents, and carers, the organisation strives to transform lives through personal coaching, professional support, and collaborations with leading educational experts.

As well as providing practical assistance to young people, Achievement for All also curates a range of accessible and effective online resources which allows the organisation to improve the lives of many affected people.

In addition to the outstanding work they carry out in the UK, Achievement for All also collaborates with a host of international partners to improve services and provision for children and young people around the world. Named Achievement for All International, this initiative serves to support vulnerable young people, no matter where they are in the world and no matter what struggles they are faced with.BDS is excited to be working closely with Achievement for All and looks forward to identifying key sponsorship partners which will allow the organisation to improve the visibility of their services, and especially to enable them to make an even greater impact on the lives of children and young people.

Find out more about Achievement for All on their website.