Sponsorship News

GameCity

BDS have recently developed a Sponsorship strategy and  Business Plan for Game City. Based at the National Videogame Arcade in the heart of Nottingham City’s Creative Quarter, GameCity is the world’s first permanent centre to celebrate and explore videogame culture.

GameCity has been in partnership with Nottingham Trent University since 2006 and has staged the annual GameCity festival in Nottingham. The festival celebrates videogames as important cultural works which are made by creative people with diverse skills, ambitions and imaginations.

BDS have been employed by the much loved Italian restaurant Bella Italia, owned by the Casual Dining Group, to develop partnerships with other leading Italian brands.

 

BDS recently completed what we believe is the first ever cultural multi-venue global sponsorship strategy: a Global Partnership Feasibility Study for Science Gallery International. Science Gallery International supports the development of the Global Science Gallery network in partnership with leading Universities worldwide, and manages the networking touring exhibition portfolio. Their mission is to ignite creativity and discovery where science and art collide. Their goal is to build a network of eight galleries by 2020 in leading cities around the globe inspiring 21 millions visitors each year.

Headquartered in Dublin, the first partnership will be with Kings College London and will open in 2016 located adjacent to The Shard, followed by Melbourne and Bangalore.

Capital Karts: BDS have completed a Sponsorship Strategy and Business Plan for Capital Karts. Based in Barking, East London, Capital Karts has the longest go karting track in London and indeed the UK, with the track being up to three times the length of a standard go karting track. With over 40,000 annual customers and growing rapidly, Capital Karts is also said to be the busiest go karting track in the UK.

Badminton England: BDS Sponsorship have been appointed to develop a Sponsorship Strategy and Business plan for the new £22 million National Badminton Centre by Badminton England which has been transferred from its present site to a new 15 acre site adjacent to the Milton Keynes National Bowl.

The centre would provide one of the best training and community sport facilities in the world being the home for a 2,500 seat Arena hosting both National and International events across a range of sports utilising the 17 badminton courts, a number of tennis courts, a health and fitness, club conference rooms and event hospitality boxes, a bar / restaurant, office space for Badminton England’s National Headquarters, 28 room accommodation and the English Institute of Sport. Situated on the A5, and just off the M1, planning permission was granted by Milton Keynes Council in 2013.

London City Airport joined forces with Bloomberg to create The Bloomberg Hub. The three-year sponsorship combined Bloomberg’s leading technology, rich content and signature design to create an interactive space designed to make the business traveller’s journey more productive, more efficient and more enjoyable.

It is the largest sponsorship ever undertaken by Bloomberg and is also the first-ever interactive airport sponsorship.