Following completion of a strategy on finding highly cost-effective ways of delivering the smoking cessation campaign objectives through private sector partnerships, BDS targeted, sourced, approached and met the targeted companies.
1990s
Department of Health: E111
The Department of Health wanted to generate significant sign up for the new E111 form. BDS secured 450 cooperating partners in just 4 months and quadrupled the monthly sign-up levels to 1 million.
Legoland Windsor
BDS were retained by LEGOLAND Windsor and obtained significant levels of sponsorship from a wide range of companies including Ford, Coca-Cola, Kodak, BT, McDonalds, Cow & Gate and Mars.
