Travel Communication Programme
The Department of Health required a highly cost effective Travel Communication Programme to generate significant sign up for the new E111 form.
Securing the right partners
How do you generate interest for a sign up form? Get the right people involved, guide and support them in promoting the initiative and watch awareness grow.
Impressive, fast results
450 cooperating partners in just 4 months, including Boots, TUI and Teletext actively promoted the initiative online and offline. In total, 8.million leaflets were distributed, which quadrupled the monthly sign up levels to 1 million.
Minimal input, maximum savings
Very little input was required from the client- thanks to the pro-active reporting and approval system we set up.
Highly cost effective, boasting the same results as if the client had spent millions on an advertising campaign. A huge success!
Monthly signups increased from 250,000 to 1 million!
Cooperating Partners
Last Updated on January 2, 2026
