BDS have been employed by University College London Hospital (UCLH) to develop a sponsorship strategy, initially scoping opportunities for new hospitals which are currently in development: Phase 5 which will combine the Eastman Dental and Royal National ENT Hospitals, and Phase 4, a new Cancer and Surgery Centre.
2010s
Shell and SDG 17
In 2015, the UN adopted 17 sustainable development goals (SDGs), which seek to address the world’s biggest challenges, including ending poverty, improving health and education, making cities sustainable and tackling climate change.
DART – Luton Airport Rapid Transport System
London Luton Airport Ltd appointed BDS to develop a Sponsorship Strategy and Business Plan for the Direct Air Rail Transit (DART), which is due to open in 2021.
The DART is a £225m investment, which will provide passengers with a more environmentally friendly and efficient transport link between the Airport and Luton Airport Parkway Station and replace the existing bus system.
Just for Laughs
Saracens and CNBC
Measuring Successful Sponsorship Report
First ever Management Report on sponsorship Measuring Successful Sponsorship, published by The Financial Times and written by BDS founder Richard Busby.
