BDS Sponsorship is very excited to be working with the University of Birmingham Sport to secure sponsors and commercial partners for the new £55 million state-of-the-art sports facility in Edgbaston.

BDS CEO Richard Busby said, “It is very rare to find a rights holder offering such a unique blend of associations for sponsors. The new facilities at UoB will cater to practitioners of both elite and community sports, as well as delivering sponsors unparalleled access to students at one of the UK’s finest academic institutions.”

BDS’s work encompasses title sponsorship of the new sports facility as well as a range of secondary partnerships, including community sponsors, official partners and sport & exercise science partners.

Last Updated on September 29, 2023