2015 is the Centenary of the death of W.G. Grace, one of the World’s most famous cricketers.
Gloucester County Cricket Heritage Trust, who are custodians of many of W.G. Grace artefacts, intend to build a museum at the Gloucester Cricket Ground honouring the great man as well as other famous cricketers such as Wally Hammond and Brian Lara, whose cricket artefacts they also hold.
GCCHT have appointed BDS Sponsorship to develop a sponsorship strategy to help them achieve this objective. BDS has developed an approach which, in Stage One, will be a national touring exhibition that visits a number of high footfall locations, such as railway stations and major shopping centres, so as to obtain maximum exposure both for The Museum and for a sponsor.
With the Australian cricket team arriving in the UK in 2015 for the Ashes interest in cricket will be very high.
It is also highly relevant as W.G. played in the now notorious test in 1882 where England’s defeat led to the proclamation of the death of English cricket and hence the birth of the term “The Ashes”. Indeed it is W.G. Grace whose gamesmanship is reputed to have fired up the Australian bowler Spofforth and whose subsequent 14 wickets in the test led to the Australians winning the match!
Last Updated on September 7, 2023
