BDS Sponsorship, Sponsorship Information

Commercialisation Experience

Commercialisation Experience

BDS Commercialisation clients have included:

AL Marketing ING
Arena & Convention Centre Liverpool Integrated Dental Holdings
Arena Plaza, Hungary Lamda
Arlington Lee Valley Regional Park
AVIVA Liverpool City Council
Basildon Council Manchester City Council
Bexley Council McArthur Glen
Birmingham City Council Morley Fund Management
Bolton Arena Number One Piccadilly
Brighton Centre Peel Holdings
BristolZoo Powerleague
BritishLand Principle Hayley
BritishWaterways Punch Taverns
Camden Council Royal Borough of Kingston
Crown Golf SEGRO
Edinburgh Leisure St Martins Property Corporation
Edinburgh Zoo Tonstate
Gallagher TUI
Glasgow Life Waltham Forest Council
Halladale Walsall Council

BDS have undertaken a significant number of major assignments for their clients. For example:

  • Completed a report for Royal Borough of Kingston to assess the advertising potential of 119 locations. The report identified which of these sites were appropriate for advertising, what type of advertising should be installed (including the size of the hoarding and whether it should be illuminated and / or scrolling), the likelihood of securing planning and potential income.
  • Surveyed, after initial desk research of 233 sites, over 50 properties for the Royal Mail and identified a significant levelof annual income from large format advertising from these 50 locations.
  • British Waterways entered contracts to more than triple their advertising income as a result of BDS Sponsorship’s work.
  • Henderson signed leases with advertising contractors worth a seven figure sum from new sites identified by BDS.
  • LAMDA, with just one site, have signed an advertising contract worthin excess of £150,000 per annum.
  • The Prudential invited BDS to advise them on how to increase the offers they and their agent had separately received to date from Coca-Cola. Both the Prudential and their agents’ offers had not achieved the royalty rate from Coca-Cola that BDS achieve for their clients, nor had either secured any presence marketing monies.
  • BDS have achieved, because of a volume override, a significantly enhanced royalty rate from Coca-Cola which is passed on in full to our clients. In more than one case this has more than tripled the existing royalties.
  • BDS prepared, managed and completed the ATM tender for Aviva, 11 ATMs have so far been installed at their retail parks.
  • BDS achieved the cross portfolio experiential sponsorship of all CSC malls (including the Metro Centre) by Barclaycard and simultaneously organised the sponsorship by Visa of the Metro Centre.

For more information about our commercialisation services, email us