Sponsorship strategy and partnership/sales
BDS were the sponsorship consultants for Wembley National Stadium’s ‘End of An Era’ Initiatives.
A unique sponsorship opportunity
BDS obtained a number of sponsors who paid a seven-figure sum. As part of the sponsorship benefits for a P&G hair shampoo brand the sponsor ran an on-pack promotion to win the benches from the England Dressing Rooms.
An Auction
Which included items ranging from bricks taken from the twin towers to changing room benches to old programmes.
Corporate Packages
Including attendance at dinners and also the opportunity to take part in the last games ever to be played at the Stadium.
Books and Videos
A commemorative book celebrating the full history of the ground and some of the most famous games played.
Last Updated on January 2, 2026
