BDS undertook a sponsorship audit of all the activities undertaken by Aylesbury Vale District Council in order to determine which activities had additional sponsorship potential.

BDS identified the Roald Dahl Festival as having major potential and as a consequence have advised AVDC on how to adjust the festival in order to gain significantly greater sponsorship income.

The festival has been running for a number of years and this year Roald Dahl Festival marks the 100th anniversary of the Children’s Author’s birth.