BDS have been appointed by the National Exhibition Centre (NEC) ( to undertake the sponsorship sales for the naming rights of Britain’s largest exhibition and conference centre.

Located just outside Birmingham, the NEC is 80% larger than the next largest UK exhibition centre and hosts over 500 business events a year and 75% of the events are B2B. Welcoming visitors for over 40 years, the NEC hosts a mixture of exhibitions, conventions and live events.

The NEC hosts over 30% of all UK SME’s each year with 75% of B2B event attendees being senior decision makers.

The NEC is owned by the NEC Group who also own and operate: ICC Birmingham, Genting Arena, Arena Birmingham , the Vox Conference Centre and also operate the national ticketing agency, The Ticket Factory. NEC Group owned venues host over 750 events with over 7.5 million people visiting each year.