BDS have been appointed by the National Exhibition Centre (NEC) to undertake the sponsorship sales for the naming rights of Britain’s largest exhibition and conference centre.

Located just outside Birmingham, the NEC is 80% larger than the next largest UK exhibition centre and hosts over 500 business events a year and 75% of the events are B2B. Welcoming visitors for over 40 years, the NEC hosts a mixture of exhibitions, conventions and live events.

The NEC hosts over 30% of all UK SME’s each year with 75% of B2B event attendees being senior decision makers.

The NEC is owned by the NEC Group who also own and operate: ICC Birmingham, Genting Arena, Arena Birmingham, the Vox Conference Centre and also operate the national ticketing agency, The Ticket Factory. NEC Group owned venues host over 750 events with over 7.5 million people visiting each year.

Last Updated on February 6, 2023