BDS are delighted to be working on the Men’s World Squash Championship which will be held in Manchester from the 27th October to 3rd November 2013. BDS, following their appointment from Sport England, Manchester City Council and England Squash & Racketball, are completing a sports sponsorship strategy and business plan for the event which will attract the best 112 players in the world.


Squash provides a compelling and unique opportunity for sponsors as squash attracts the best demographic in mainstream sport; players and fans are business leaders, affluent and well educated.


Of the 1.5 million people playing squash in the UK every year, an estimated 525,000 (35%) of them fall into the “Symbols of Success” Mosaic Group. This very attractive yet hard to reach group represents the wealthiest 10% of people in the UK, set in their careers and with substantial equity and net worth.



Last Updated on January 3, 2023