BDS have been appointed to complete a brand sponsorship and marketing strategy for East Shopping Centre, Europe’s first and only purpose-built boutique Asian shopping centre. Since it opened its doors in 2015, East has fast become a shopping destination for weddings, parties, events and South Asian everyday wear. It is the number one destination in Europe for Asian Bridalwear.
Built on a one-acre site of a former bus depot, East houses leading designer brands, luxury jewellery, modest fashion, accessories, food and more. East focuses on creating the ultimate shopping experience for its visitors, with a sense of luxury in each store, whilst still being as sustainable as possible.