Working for one of the leading sponsorship agencies has its perks and this was yet another example. BDS Sponsorship are currently working with The University of Birmingham; one of the top 3 universities for sports in the country and who are building a new state of the art £55 million sports centre that will open in 2015.
Luckily for BDS the University’s sporting excellence was demonstrated by the Jamaican Track and Field Olympic Team holding their pre-London 2012 Olympic training camp at the University’s world class facilities. The University and BDS hosted a number of senior potential sponsors at a VIP drinks reception followed by dinner with the Jamaican Team. We then watched them train the next day.