Working with the UK’s foremost narrative ballet company Northern Ballet, BDS has developed a new sponsorship strategy and a resultant new sales deck designed to attract and engage prospective sponsors, outline all benefits of the possible partnership, and showcase the unique opportunities arising from working with such a prestigious cultural phenomenon.
The Northern Ballet sponsorship deck highlights the company’s commercial strengths of pushing the boundaries of ballet through extensive touring schedules and achieving unprecedented exposure of the art of dance. The proposition reflects the company’s compelling nature to partners seeking engagement, exposure, and social impact, and offers them a pathway to connect with audiences through performances, digital content, and community initiatives.
Northern Ballet is offering the chance for extra exposure, as they now have a total reach of 12.8m across social media platforms and a digital footprint of over 800,000 unique users.
To maximise sponsorship value for potential partners, the sponsorship deck outlines key opportunities tailored for different business objectives, including brand affinity, client engagement, product showcasing, and corporate social responsibility initiatives.
A sponsorship model with Northern Ballet features four levels of partnership:
- Level 1: Official Partner
- Level 2: Official Supplier
- Level 3: Official Hospitality Partner
- Level 4: Official Supporter
The deck emphasised how each level of partnership provides its own unique set of benefits. Beyond those four levels, the sponsorship proposition reflects Northern Ballet’s year-round value packages, as they provide several partnership benefits, such as rights of association, access to the logos and imagery, presence at all Northern Ballet performances, the right to create digital content and add input into the planning of all Northern Ballet performances, accreditation in promotional materials, and much more.
A partnership with Northern Ballet allows potential partners the opportunity to demonstrate ethics and values, as they can have face-to-face access to 125,000 passionate fans and over 12 million digitally. The sponsorship proposition also promises seamless product integration and brand promotion through the Northern Ballet performances.
Focusing on sustainability and expansion, the deck emphasises the fact that partners of Northern Ballet would align with the company’s core values of inclusivity, sustainability, and artistic excellence. The proposition also includes options for tailored activations, such as pop-up events, exclusive content collaborations, and bespoke hospitality experiences at Quarry Hill, Northern Ballet’s state-of-the-art home in Leeds.
Partnering with Northern Ballet guarantees sustained brand visibility and impact, and through the comprehensive sponsorship deck, BDS and Northern Ballet have outlined a framework for attracting high-value partnerships to continue taking the art of ballet to new heights across the UK.
For more about how we can help implement sponsorship strategies for your organisation, be sure to get in touch today.
Photo by Nihal Demirci on Unsplash
Last Updated on February 26, 2026
