Sponsorship strategy
We wrote the Strategy and Business plan for Transport for London’s Cable Car – which resulted in a £36 million sponsorship by Emirates Airlines.
A successful sponsorship strategy for London’s cable car
Significantly increased the sponsorship value of the TfL cable car by identifying the opportunity to include the sponsor of the cable car (Emirates Air Line) on transport maps, on directional road signage etc.
TfL achieved a sponsorship income of £36.5 million (over 10 years)
Last Updated on January 2, 2026
