BDS Sponsorship Ltd

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Sponsors

Are you a sponsor or a potential sponsor looking for expert advice and support?

Experts in National, International and Global Sponsorship Strategies, Audits and Activation.

BDS advises sponsors, both B2C and B2B, on all aspects of their sponsorship journeys, from auditing existing sponsorship programmes to developing new sponsorship strategies and creating and delivering unique sponsorship activations.

Sponsorship audits
Are you getting the optimal return for your sponsorship investment? BDS has undertaken numerous national and global sponsorship audits for a wide range of companies, including a global audit for CIBA and an audit of community sponsorship for British Aerospace.

Sponsorship strategies
We have undertaken global sponsorship audits/strategies for companies as varied as Philips, Porsche, Shell, S and P, and RELX. Furthermore I wrote, for the FT, the first ever Management Report on Sponsorship (“Measuring Successful Sponsorship“) which examined in depth many hundreds of corporate (and brand) sponsorship strategies.

Our corporate clients have ranged from undertaking Global and Pan-European Sponsorship strategies and audits for B2C companies (including Philips, Shell and Porsche) and B2B companies (including Ciba, RELX and S and P Platts). We also advise major corporates (including 3M and Danone) on major global events such as the Olympics and the FIFA World Cup and on-site sponsorship activations globally (for companies like Shell).

Sustainability/Diversity and Inclusion
We understand the complexities of sponsorship and the Sustainability/Diversity and Inclusion agendas through working together with our own experts in these fields on a range of Sustainability/Diversity and Inclusion-focused sponsorships, such as being the Global Sponsorship Consultancy for Shell on the Shell Eco-Marathon.

Using science to select the correct sponsorship
We have unique data analytic sponsorship tools at our disposal which amongst many other variables measures sponsorship against audience impact, brand affinity and budget impact through a range of data sources. Indeed, we have recently used these to analyse a number of global sponsorship opportunities for a Middle Eastern Airline.

Creativity
We are strategically creative in sponsorship property creation; for example, creating the Award Winning first ever Land Rover Experience, sponsorship of the closure of an iconic building and Bloomberg’s sponsorship of London City Airport.

BDS has also created new sponsorship properties for Diageo and others, and expanded existing sponsorship properties for companies including BT.

Sponsorship activation
We have successfully undertaken highly complex sponsorship activations, such as 205 simultaneous school holiday programmes for Asda, and managed both our team and three hundred volunteers in activating the sponsorship of the London Marathon.

Further reading for sponsors:

To find out how we can help you get the most from your sponsorship budget please call us on 0771 052 0059 or contact us via the contact form on this page.

Classic Sponsorship Case Studies

Taken from the first ever management report on sponsorship, published by the Financial Times (FT) and written by BDS Sponsorship CEO, Richard Busby.