BDS Sponsorship, Sponsorship Information

Sport Sponsorship

Sport Sponsorship Experience

  • BDS consultants have worked on a wide range of major sporting events such as The Olympics, International Motor Racing, The All Africa Games and the London Marathon.
  • BDS Sponsorship have worked on almost all the mainstream sports including International Athletics, Basketball, Cricket, Golf, Horse Racing, Ice Hockey, Rugby Union, Sailing, Rally/Motorsport, Snooker, Soccer, Tennis, Squash, Triathlon and Volleyball, as well as more unusual sports such as Husky Racing and Petanque.
  • BDS were the sponsorship consultants for Wembley National Stadium’s End of An Era Initiatives and in this role raised significant sponsorship for the closure of the venue. Sponsors included QXL, AXA, Mars and Procter & Gamble.
  • BDS Sponsorship wrote the reduced title sponsorship strategy for Hampden Stadium and concluded a sponsorship deal with British Telecom worth over £5 million.
  • BDS Sponsorship also wrote the sponsorship strategy and business plan which resulted in the £10 million sponsorship of the RICOH Arena.
  • BDS were consultants to The Football Association’s National Football Centre.
  • In addition to working for a large number of public sector organisations on sponsorship of sports events facilities and programmes (including Kent County Council, Glasgow, Birmingham and Liverpool Councils etc.) BDS have also worked for a very large number of non-public sector sports bodies.

BDS Sponsorship’s other sport clients have included:

  • American football
  • Angling
  • Artistic skating (roller)
  • Athletics
  • Badminton
  • Ballooning
  • Basketball
  • Billiards and snooker
  • Boxing
  • Canoeing
  • Clay pigeon shooting
  • Cricket
  • Cycling
  • Darts
  • Drag Racing
  • Equestrian
  • Football
  • Golf
  • Gymnastics
  • Harness racing
  • Horse Racing
  • Hovering
  • Husky Racing
  • Ice hockey
  • Ice skating
  • Jet skiing
  • Land-sailing/yachting
  • Microlight Flying
  • Motor cycling
  • Motor sports
  • Orienteering
  • Petanque
  • Polo
  • Pool
  • Powerboating
  • Rowing
  • Rugby league
  • Rugby union
  • Sailing and yachting
  • Snooker
  • Speed skating (roller)
  • Squash
  • Swimming and diving
  • Tennis
  • Triathlon
  • Volleyball
  • Water skiing

Sports Bodies Include:

  • Badminton England
  • Budweiser Basketball League
  • England Athletics
  • European Tour
  • Gloucestershire County Cricket Club Heritage Trust
  • Minor Counties Cricket
  • NFL
  • NHL
  • SRU
  • The PCA
  • Volleyball England
  • WRU
  • PSA / England Squash & Racketball

Big Brands Include:

  • Budweiser
  • Danone
  • Fidelity International
  • Nestle
  • Powergen
  • Red Bull
  • Shell

Venues Include:

  • National Badminton Centre
  • Charlton Athletic
  • National Football Museum
  • Newmarket Racecourse
  • Plymouth Life Centre
  • Ricoh Arena
  • Murrayfield
  • Silverstone

 

Events Include:

  • Men’s World Squash Championship
  • Budweiser Basketball League
  • European Volleyball Championships
  • International Athletics
  • Red Bull Final5
  • Red Bull Masters Class