In-depth sponsorship case studies

Originally published by Financial Times management reports, Measuring successful sponsorship is full of fascinating and in-depth case studies. including the Sydney Olympic Games, the Rugby World Cup, the Tate Modern and the Tate Britain, NSPCC and BP. This report gives a valuable insight into the strategic decisions behind some of the world’s most successful sponsorships. It’s also packed with facts and figures from numerous leading sponsorships, to provide the ultimate benchmarking tool for all sponsorship professionals, including seekers, consultants and sponsors.

11 chapters packed with valuable sponsorship insights

This 220 page report consists of 11 chapters focusing on the many different aspects of sponsorship. Most types of sponsorship are covered including, event, cause-related marketing, arts, the Internet, community and education. Additionally chapters have been set aside to analyse, with the aid of case studies, the various methods of monitoring and tracking a sponsorship.

Executive Summary