BDS Sponsorship, Sponsorship Information

Introduction

Introduction To Sponsorship

The Definition of Sponsorship

Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or organisation which offers in return rights and association that may be used for commercial advantage in return for the sponsorship investment.

What Can Sponsorship Achieve?

What Sponsorship Can Achieve For The Rights Holder

  • Cash
  • In Kind Support
  • Extended Marketing Reach
  • Saving On Expenditure
  • Adding Value To The Visitor Experience
  • Brand Association & Brand Building
  • Project Enhancement

What Sponsorship Can Achieve For The Sponsor

  • Awareness
  • Enhancing brand/corporate image
  • Encouraging brand shifting
  • Integration with the community
  • Customer/trade promotions
  • Employee incentives/benefits/recruitment
  • Product showcasing/sampling
  • Product launches/press and sales conferences
  • Differentiation from competitors

Sponsorship Assets And Related Sponsorship Benefits

Asset Related benefit
Marks and logos Promotional rights
Audience Access
Publication materials Visibility
Signage Impressions
Website Extended reach
Sites/venues Access
Guaranteed media Impressions
VIP opportunities Incentives
Database Access
Events + programmes Proprietary platform
Merchandise Impressions + promotional incentives