Asset

Related benefit

Marks and logos

→

Promotional rights

Audience

→

Access

Publication materials

→

Visibility

Signage

→

Impressions

Web site

→

Extended reach

Sites/venues

→

Access

Guaranteed media

→

Impressions

VIP opportunities 

→

Incentives

Database

→

Access

Events + programmes

→

Proprietary platform

Merchandise

Impressions + promotional incentives