BDS Sponsorship, Sponsorship Information
Published July 12, 2014

BDS Sponsorship have been appointed to undertake sponsorship consultancy for The British Postal Museum and Archive, incorporating The Mail Rail. Running directly under the feet of millions of unsuspecting Londoners and passing many of the city’s most recognisable landmarks, The Post Office Underground Railway – The Mail Rail – ran largely unnoticed between 1927 and […]

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Published May 12, 2014

  Having completed the sponsorship strategy BDS Sponsorship have been appointed to secure sponsors for Alexandra Palace. Opened as “The People’s Palace” in 1873, Alexandra Palace has hosted an eclectic mix of extraordinary events and experiences for over 140 years. Most notably in 1936 Alexandra Palace became the ‘Birthplace of Television’. In 1936 the BBC leased the […]

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Published March 18, 2014

BDS have had a busy few months and now have a number of new clients that we are providing sponsorship consultancy  services and / or sponsorship sales for, including: Chocfest: a 7 month event and communication programme will culminate with Chocfest: the UK’s largest ever chocolate festival. It will be a fun and positive celebration of all […]

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Published November 14, 2013

BDS Sponsorshp are delighted to announce securing Maserati, one of the world’s most iconic luxury sports car brands, as the latest partner of the AJ Bell World Squash Championship which takes place in Manchester, England, from 26 October to 3 November. It will be the first time in the famous Italian car manufacturer’s 99-year history […]

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Published October 4, 2013

CNBC JOINS FORCES WITH SARACENS  CNBC becomes Official Broadcast Partner to Saracens Rugby Club  CNBC, the worldwide leader in business news, has become Official Broadcast Partner to the Saracens Rugby Club. The global 2 year partnership, announced today and brokered by BDS Sponsorship, sees the world’s leading business and financial news network unite with one […]

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Published September 2, 2013

  World Squash Championship courts AJ Bell sponsorship Manchester based investment platform AJ Bell has added to its existing sports sponsorship activity by becoming title sponsor of the Men’s 2013 AJ Bell World Squash Championship. With its Head Office overlooking the Old Trafford home of Premier League champions Manchester United, AJ Bell has established itself […]

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Published August 2, 2013

AECC ANNOUNCES GE OIL & GAS AS NEW ARENA SPONSOR   BDS Sponsorship is proud to announce its brokering of a new naming rights sponsorship. BDS were employed by AECC (Aberdeen Exhibition & Conference Centre), a leading venue in the Aberdeen business community and host venue for Offshore Europe, one of the largest oil & […]

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Published July 15, 2013

The new reality for sponsorship will be dominated by one thing: value. The second edition of Sponsorship Measurement and Evaluation report, written by BDS Sponsorship’s Fraser Houlder and published by Sport Business, provides the tools to compete. “If the sports business doesn’t measure then we will have a serious problem. The sports properties that work harder to show […]

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Published June 6, 2013

BDS Sponsorship are very pleased to announce a number of new clients and these include: The National Football Museum Grant Thornton and The GrowthAccelerator Fund Sunderland Live and Sunderland Airshow Hadleigh Farm (The London 2012 Olympic Mountain Bike Track) Enderby Wharf Ltd (London’s first major cruise line terminal) These provide a number of exciting sponsorship […]

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Published May 9, 2013

BDS are thrilled to be working with  Coolcucumber TV. Please see http://www.coolcucumber.tv/ for the latest excellent programme. Coolcucumber is a regular food magazine programme for everyone who’s excited by good food – from restaurant-goers through to the trade – and brings to the viewer the same values as the respected Ackerman Guide of the 90’s but now […]

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Published May 1, 2013

BDS Sponsorship is proud to announce that they have been appointed as the exclusive sponsorship agency for Saracens Rugby Club. There are a number of unique sponsorship opportunities for which BDS are responsible for sourcing and securing partners for, including a number of exclusive and extremely unique ‘Money Can’t Buy’ opportunities. Speaking of the appointment […]

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Published April 9, 2013

BDS Sponsorship are very excited to be working with University of Birmingham Sport to secure sponsors and commercial partners for the new £55million state of the art sports facility in Edgbaston. BDS CEO Richard Busby said “ it is very rare to find a rights holder offering such a unique blend of associations for sponsors. […]

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Published March 19, 2013

BDS Sponsorship has moved office and we are now located at: 2 Hat & Mitre Court London, EC1M 4EF Our telephone number has stayed the same: Tel: +44 (0) 20 7689 3333  

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Published March 15, 2013

BDS Sponsorship Appointed As Official Sponsorship Agency For PSA Men’s World Squash Championship 2013 BDS Sponsorship has been appointed as the official sponsorship agency for the PSA Men’s World Squash Championship 2013 that are to be held in Manchester from 26th October to 3rd November. A sponsorship strategy has recently been completed along with a […]

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Published February 12, 2013

Having previously completed a unique sponsorship strategy based on securing two high profile naming rights sponsorships for one venue (along with four preferred partners, as secondary level sponsors) and securing sponsors including Liverpool Echo, BT, E.On, Pepsi and Coors (and thereby generating an income that is 300% higher than any comparable venue in the UK) […]

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Published January 23, 2013

  BDS are delighted to be working on the Men’s World Squash Championship which will be held in Manchester from the 27th October to 3rd November 2013. BDS are, following their appointment from Sport England, Manchester City Council and England Squash & Racketball, completing a sponsorship strategy and business plan for the event which will […]

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Published January 7, 2013

The team at BDS Sponsorship wish you a very Happy New Year and hope that 2013 will be a productive and rewarding year.

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Published August 7, 2012

BDS meet the fastest men in the world. Working for one of the leading sponsorship agencies has its perks and this was yet another example. BDS Sponsorship are currently working with The University of Birmingham; one of the top 3 universities for sports in the country and who are building a new state of the art £55 million sports centre that will open in 2015.

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Published July 18, 2012

The EDF Energy London Eye is one of the top 3 paid for leisure attractions in the world having attracted over 40,000,0000 visitors since opening 11 years ago. Dominating London’s skyline it has captured the public’s imagination and it is now the world’s icon for contemporary London.

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Published June 13, 2012

Key requirements laid out to BSD were that any activity should be clearly branded as a FCIT initiative, it should not be London-centric and must provide high quality corporate hospitality opportunities. BDS worked with FCIT to identify the key geographic regions and also profiled the client base to determine what activities would most resonate with them.

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Published June 12, 2012

Our broad range of sponsorship experience, dating back to the early days of the industry, means that we are now one of the leading sponsorship consultancies in the UK, acting for both rights holders and sponsors. Staffed by passionate and dedicated industry experts we identify and deliver creative, and appropriate, strategic sponsorship solutions for our clients.

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