BDS Sponsorship, Sponsorship Information

Arena & Convention Centre Liverpool

Objectives:

Develop a sponsorship strategy and secure sponsors that will:

  • Generate a very significant level of income for ACC
  • Maintain the integrity of the ACC brand
  • Enhance the visitor’s experience by limiting the number of brands on-site
  • Not have a negative impact on ACC securing quality events
  • Provide additional on-site services for visitors

Arena & Convention Centre Liverpool (ACC)

Arena & Convention Centre Liverpool (ACC)

Results:

A unique sponsorship strategy based on securing two high profile naming rights sponsorships for one venue (with four preferred partners, as secondary level sponsors) has been implemented by BDS.

Having completed the sponsorship strategy, BDS were employed to undertake the sales. The sponsorship income secured for ACC Liverpool is 300% higher than any comparable venue in the UK.